AMA Academy December 2021

As you plan for 2022, do you feel like you’re throwing darts in the dark and hoping for a bullseye? You’re not alone!

The pandemic turned the world on its head, and teams were forced to pivot like never before. Now with almost two years of learnings completed, what marketing trends should you keep top of mind, and how might these trends impact your strategy going into 2022?

Join your AMA Houston Marketing Community as we learn about:

  • What marketing trends will shape 2022?
  • How do you plan for a successful year?
  • What pivots should you be making?

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Our panel of marketing experts will peer into their crystal balls and help guide us into the future to help you prepare for a successful 2022.

Meet the Panel

Kate KleinKate Klein, Regional Director of Marketing, Orangetheory Fitness | Afterburn Holdings

Kate Klein is an accomplished marketing and business development leader with more than 16 years of consistently generating sales growth and market expansion. She is versed in devising and executing comprehensive, cost effective strategies for marketing campaigns, sponsorship development, and sales management. As the Regional Director of Marketing at Afterburn Holdings, Kate oversees the local and regional marketing efforts for 90+ Orangetheory Fitness locations in Florida, Texas, and Washington. She also is a guest lecturer at the Marilyn Davies College of Business where she teaches Sales Negotiations and Communications.

Natalie MarshallNatalie Marshall, Senior Marketing Manager, Veritas Total Solutions

Natalie has been working in marketing and advertising for over 15 years. Natalie currently runs and oversees all marketing initiatives at Veritas Total Solutions, a consulting firm focused on the energy industry. Prior to joining Veritas, Natalie worked on the agency-side, including roles as a media buyer and multiple positions in account management. In these roles, Natalie built client relationships and led strategic integrated marketing initiatives.

Natalie has a versed background in leading marketing strategy and execution for local clients and Fortune 500 companies across multiple industries. Natalie earned her Bachelor of Science in Advertising from University of Texas at Austin.

Moderated by

Loretta FaluadeLoretta Faluade, Senior Director of Product Marketing, PTC

Loretta is the Senior Strategy Director at PTC. Prior to her current role, she was the Solutions Strategy Director at PROS, where she helped establish PROS as the authoritative voice and a vital partner for digital transformation. She has robust experience developing and executing go-to-market strategies to help drive revenue growth.

Loretta has a strong background in analyzing and qualifying new markets, as well as developing long-term positioning strategies.

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The Details

Thursday, December 9
11:30 am – 12:45 pm
Virtually over Zoom


Before December 3:
AMA Member: $10
Non-Member: $15

After December 3:
AMA Member: $15
Non-Member: $20

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Date(s) - 12/09/2021
11:30 am - 12:45 pm