The mission of The University of Texas M. D. Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.

We are currently seeking to hire an Associate Director of Marketing. In this role, you will support the strategic growth of branding initiatives in cultivating internal and external stakeholder relationships, developing and managing plans, sharing and collecting best practices, and providing direction and oversight for the program and personnel. This role impacts institutional business growth regionally, nationally and globally and aligns to institutional marketing strategies.

RESPONSIBILITIES:

Provides brand education, onboarding and account management of co-branded affiliate relationships

Oversees best practices of program, ensuring that there is timely reporting and communication across internal and external clients and across the division

Cultivates strong, sustainable relationships across marketing and branding counterparts as well as agency partners as appropriate

Works with business analytics and Marketing colleagues to conduct analysis and periodic reviews of brand and affiliate measurements of brand awareness

Nurtures solid relationships across key internal and external stakeholders

Provides direction to staff regarding brand reviews

Stays abreast of market updates, brand trends and best practices and socialize learning

Assists in the development and execution of the global, institutional brand platform, ensuring the organization is galvanized around the brand vision, position and strategy

Incorporates insights from brand health and competitive intelligence to create an effective, profit-maximizing positioning for the institution, nationally and internationally

Assists in developing global analysis and periodic reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity, financial contribution and marketplace performance

Stays abreast of brand trends and best practices and socialize learning

Supports brand leadership as needed on brand presentations and projects

Supports on budget forecasts and management with particular emphasis on ROI of brand-related initiatives

Tracks, manages, and reports expenses for branding programs

Works with support staff as well as vendors and to provide ongoing communication of assignments, projects, and budgets

Provides direction and oversight for the program and personnel/support staff

Define strategic goals and issues clearly

Apply broad knowledge and expertise when addressing strategic issues

Foresee obstacles and opportunities relating to change or improvement

Encourage collaboration and input from all team members

Value the contributions of all team members

Balance individual and team goals

Holds self and others accountable for practicing The University of Texas M. D. Anderson Cancer Center values

Initiate, develop, and manage relationships and networks

Show sincere interest in others and their concerns

Provide clear direction and priorities toward a common vision

Clarify roles and responsibilities for employees and promote empowerment

Present a compelling case for proposals and ideas

Gain support and commitment from others; mobilize others to take action

Negotiate persuasively

Assess strengths and development needs of employees;

Provide challenging development opportunities and provide relevant, timely feedback; mentor others

REQUIREMENTS:

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s Degree in Marketing, Business Administration, Health Administration or related field is preferred

Five -seven years’ experience in developing brand initiatives or marketing plans and assisting with business growth. Experience in co-branding or affiliate branding is preferred

One to two years of supervisory experience is preferred

Demonstrated success managing cross functional projects and budgets (experience in an academic or hospital setting is preferred)

Demonstrated ability to manage multiple projects from beginning to successful completion

Successful track record managing relationships with third party companies, agencies, and marketing partners; ad agency experience or management a plus

Demonstrated initiative; strong attention to detail

Strong project management and organizational skills

Strong ability to analyze information and make recommendations

Excellent oral and written communications

Excellent presentation skills

Advanced research and internet skills

Demonstrated success in building relationship from staff members to senior leadership

CONTACT:

Qualified candidates may apply online by clicking here

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