CITGO Petroleum Corporation is a recognized leader in the refining industry with a well-known brand. It is ranked as the fifth-largest, and one of the most complex independent refiners in the United States. CITGO transports and markets transportation fuels, lubricants, petrochemicals and other industrial products and supplies a network of approximately 4,300 locally owned and operated branded retail outlets.

With 3,300 employees, in addition to a variety of other stakeholders, there is a lot to communicate. We are currently seeking to hire a full time Strategic Brand Communications Manager.

RESPONSIBILITIES:

Leads the development and implementation of comprehensive strategic brand communications plans in support of fuels and lubricants objectives, with the goal of advancing a favorable brand image and reputation with targeted audiences, including customers, employees, investors, consumers and the media

Oversees and develops brand content for integrated consumer marketing campaigns and vehicles, including print, broadcast and promotional, that meet strategic brand objectives and communicate in a clear and appealing manner to target audiences

Provides expert and wide breadth of brand insight through all phases of content development, including research of business strategies to ensure an effective communication piece is delivered, development of presentation recommendations, and managing resources necessary to complete the project

Determines whether project development should be executed in house, at agency or through third-party vendor

Liaises with sales, brand equity, lubricants, corporate, and advertising agency of record

Writes, reviews, edits and/or approves, disseminates and coordinates key brand messaging throughout all platforms and promotional materials, including web, print, digital, outdoor, video, radio, etc.

Ensures key brand message points are being disseminated clearly and consistently, in a manner that resonates with key audiences to reinforce brand value

Conducts research to test messaging and its effectiveness (if necessary)

Collaborates and coordinates with the Corporate team to ensure alignment and create synergies across all media platforms

Reviews all materials produced for the branded business, whether internally or through third-party vendors, to ensure that the brand voice and look is effective for the various target audiences

Develops web strategies and web-based solutions

Ensures brand related web content is accurate and refreshed across all CITGO websites, including CITGO.com, MarketNet, myCITGOstore, CITGO Now, Retail Connections, CITGO Now Lubes, etc., at all times

Oversees all brand focused social media channels, including content and creative

Works with Business Units and ad agency to develop social media editorial calendar and manages its execution

Supervises the daily activities of project managers, developers, and content team staff to ensure workloads are distributed appropriately

Manages relationship with internal shared services teams and with external vendors such as advertising and digital agencies, strategic partners, videographers, and photographers, to ensure projects meet the specified objectives and timeline

Manages internal and external resources to ensure all brand related projects are completed on time and on budget

Develops employees as well as coaching and completing performance reviews

Manages all cost centers related to corporate communications activities

Anticipates and manages retail related issues and threats to the CITGO brand image, proactively prepares for potential issues, and responds quickly to unforeseen issues, in coordination with the retail crisis response team led by brand equity development

Organizes, manages, and quickly leads cross-functional teams (if necessary)

Implements and facilitates use of the company’s retail crisis management plan (based on the magnitude of the issue)

Participates in, and contributes to, crisis communications planning, including crisis management training, coordination with business continuity, and the development and implementation of crisis simulation exercises for leadership team and related subject matter experts

REQUIREMENTS:

Four-year degree from a college or university in Communications, Advertising, Journalism, International Relations, Business or related field

Minimum of 12 years of experience in corporate and media communications

Ability to communicate effectively with Senior Management

Excellent writing/editing and verbal communications skills

Strong track record as an implementer who thrives on managing a variety of key initiatives concurrently

High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels

CONTACT:

Qualified candidates may apply online by clicking here.