Founded in 1947 by Nina Vance, the Alley Theatre is a pioneer of regional theatre, and one of the leading nonprofit theatre companies in the United States. The Alley has been awarded the prestigious Regional Theatre Tony Award® and the Texas Medal of Arts Award. The Alley has transferred productions to Broadway, Off-Broadway, major European Festivals, and to 40 American cities. Unique among regional theatres, the Alley is committed to maintaining a Resident Acting Company and providing them work year-round. Nationally recognized directors, actors, playwrights, and designers from across the country have regularly joined the Resident Acting Company.
Rob Melrose, Artistic Director at the Alley, took over as artistic leader of the organization in 2019 . His vision for the future of the Alley is both thrilling and ambitious as the Theatre concluded its 75th anniversary in 2021-22. His strategic goals include upholding the Alley’s artistic excellence, keeping longtime Alley Theatre devotees eager to return each season, and creating productions and cultivating new audiences that are as diverse and vibrant as the city of Houston.
Rob Melrose, Managing Director Dean Gladden and the Alley’s leadership team are committed to promoting Equity, Diversity, and Inclusion (EDI) in all aspects of the Theatre’s programming and operations. We are conscious about fostering an environment where everyone is encouraged to bring their authentic selves. We embrace differences and strive to be inclusive of all backgrounds, experiences and perspectives.
We are currently seeking to hire a Chief Marketing Officer (CMO). The CMO is one of several senior administrative staff roles at The Alley, including Development, Education and Community Engagement, Finance, Human Resources and Culture, and Information Technology. Each of these roles report to the Managing Director, although the CMO also works closely with the Artistic Director in messaging and visual images. This is a high-performing team, deeply committed to Excellence, Integrity, Kindness and Respect, Inclusion, and Innovation. The selected candidate for this role will have a strong, proven track record in audience development and will be a keen strategist. An understanding of data management, evaluation, and analysis is essential. Serious candidates will also have a track record of building and supporting a strong team and a keen understanding of all of the financial aspects of audience development, including budget planning and management.
The compensation package for this role will be competitive with other theater companies of comparable stature and size. The minimum salary for this position is $120,000. Benefits include: Medical, dental and vision insurance; Paid vacation, floating holiday and sick time; 401(k) with matching, FSA, HRA (Alley paid deductible); Free and discounted tickets to Alley Theatre performances; Free parking; Discounted gym membership; and Employee wellness program & EAP.
Strategic planning and execution of all subscription and single ticket campaigns
Build, nurture, and support the marketing, communications, Guest Services and Front of House teams.
Ensure accurate data capture and analysis for sales efforts
Oversee branding and communications
Manage efforts with outside consultants on efforts including patron loyalty, marketing research, pricing strategies, and telemarketing, etc.
Develop and monitor earned revenue income budgets as well as expense budgets for all marketing and communications
Create effective social media programs that support the artistic value of each play as well as drive engagement
Ensure the marketing and communications team supports other administrative teams, including development, education and community engagement
Oversee the production of all communication materials used in traditional and online advertising, for public and press relations, as well as manage email and online content related to ticket sales
Directly manage the graphic design team and collaborate with video production and others in the artistic department
Update job descriptions, hiring, and training new team members
Motivate and coach employees to improve performance, provide feedback and training opportunities
Organize and oversee the schedules and work of departmental staff
Conducts or assists with performance evaluations that are timely and constructive
Ensuring staff members follow company policies and procedures
Extremely strong strategic planning and organizational skills evidenced by a proven track record of developing and implementing effective marketing strategies in organizations of significant size and scope
Minimum ten years of marketing/audience development experience, ideally in a nonprofit performing arts environment
Strong knowledge of and commitment to subscription audience development
Demonstrated ability to create, execute and measure successful strategic initiatives
Keen understanding of marketing principles, analytics, demand-based pricing, market segmentation, target marketing strategies, tactical execution, brand equity development and planning
Experience with quantitative analysis and research
Knowledge of social media platforms and strategies
Exceptional writing and editing skills as well as experience directing graphic design and video production
Excellent communication and negotiation skills
Knowledge of ticketing systems, ideally Tessitura (although not a prerequisite)
Public speaking experience, such as presenting to a board, on-air interviews, formal teaching experience
Public relations experience, including press relations, speech writing, and overseeing promotional events
Experience supervising large teams as well as managing volunteers
Ability to work in a fast-paced, energized and quickly changing environment
Understanding of historical and institutional racism in the American theatre, or a commitment to learning, and to be a part of Alley Theatre’s efforts to be an anti-racist organization
Personal style that is positive, enthusiastic, transparent and confident
Organized and detail-oriented
Full of curiosity
A love of performing arts, particularly theatre
Delight in helping others achieve their best work
Qualified candidates may apply online by clicking here.
Alley Theatre is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at HRdept@alleytheatre.org. The Alley Theatre is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital or familial status, sexual orientation, gender identity, veteran status or any other basis prohibited by local, state, or federal law. We encourage people of all backgrounds to apply, including people of color, women, LGBTQ+ individuals, and people with disabilities, veterans, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community. Successful candidates will commit to an equitable and inclusive workplace, including but not limited to: racial equity, accessibility for individuals with disabilities, use of gender inclusive language, and cultural sensitivity.