Hope Media Group (HMG) is a multi-platform ministry that includes three Contemporary Christian Music radio brands: the national network of WayFM stations, Spanish-formatted Vida Unida, and KSBJ in Houston; plus, exclusively digital Christian Hip-Hop stream NGEN, exclusively digital Christian Rock stream WAYLOUD, digital content portals Hope On Demand and Way Nation, AMEN: The Prayer App, and a live event production brand called Special Events.

We are currently seeking to hire a Chief of Marketing. In this role you will be responsible for growing the reach of our family of brands so our mission of engaging people to love Jesus, serve others, and spread Hope is realized across the nation and world. This includes brand awareness, increasing audience growth on all platforms, leading our merchandising/retail programs and brand extensions.  In addition, you will plan and manage the corporate marketing budget each fiscal year. You will also carry a second role as General Manager of our Houston-based radio stations, KSBJ and KHVU (Vida Unida). This additional role is externally focused on community relations and local partnerships, which includes being a point person to KSBJ’s President’s Council. The selected candidate will be based at HMG’s home office in Houston and reside in the local metro area.

RESPONSIBILITIES:

Provide strategy for engaging larger audiences for the sake of the HMG mission

Generate more revenue/build donor base

Provide leadership and direction for the Marketing team

Serve as a member of the Senior Leadership team

Provides strategy for successful marketing campaigns for multiple brands that results in building audience growth and enhanced donor participation and sales

Achieve marketing goals set in conjunction with the CEO and COO

Plan campaigns based on internal and external analytics to generate more interest in our brands

Provide direction and oversight to the implementation of all marketing campaigns 

Collaborate with Senior Leadership to craft and implement plans that enhance the “audience engagement pathway”, leading people from awareness to discovery to involvement to investment.

Create and implement a merchandising strategy that equips passionate audience members to represent HMG brands, provides resources in support of the HMG mission, and generates a profit.

Conduct market studies & analyze results to reach intended markets

Leverage research to maximize opportunities for HMG brands

Collaborate with Radio Programming, Digital, Donor Development and Data Analytics to align objectives

Build network of reliable external agencies & marketing professionals

Safeguard and disseminate information about the organization brands

Work closely with the Chief of Programming and Chief of Innovation who manage radio and digital brands and promote engagement

Promote brand relevance and consistency by ensuring the design and implementation of the campaign is executed as intended

Ensure the messages are clear and consistent to the brand

Find new innovative ways to communicate and engage the audience

Determine strategy and implementation for best marketing communication tool

Measure engagement and adjust communications as needed

Maintain a positive public image that aligns with HMG’s mission, culture, and values

Interface with Houston community partners, leaders, and influencers

Coordinate participation of the President and other executives for meeting with community influencers

Oversee the work of the community relations department to deepen the understanding of and appreciation for the work of HMG within the community

Pray for coworkers in team meetings

Lead prayer in large group settings as needed

Use Christian principles to work through conflict as outlined by the Culture tool kit

Participate in our Listener Support Weeks and pray for donors by phone as needed

Participate in ministry wide Christian bible studies

Attend weekly Staff Gatherings for prayer and devotions

Other duties as requested

REQUIREMENTS:

Bachelor’s degree in marketing or related discipline

10 years of experience as a Chief Marketing Officer or other high-ranking marketing leader in a nationally focused or global organization

Passion for Christian Ministry

Balanced working knowledge and experience with traditional/mass and digital marketing tools and platforms

Seasoned leader of people, fiscally responsible expense manager, and budgeting/planning expert

Winning track-record of leadership

Strong interpersonal skills

Excellent written and oral communication skills

Ability to engage, influence, and build long-term relationships

Proactive and innovative

Ability to work collaboratively with internal and external stakeholders

Excellent in project management and planning skills

Analytical skills for understanding and implementing revenue generating strategy

Heart for Christian ministry

Strong moral character

Personal relationship with Jesus Christ (spiritually grounded and working knowledge of scripture)

Active member of a Bible believing local church

Able to travel locally when needed

Able to work occasional nights/weekends/holidays for conferences or retreats

CONTACT:

Qualified candidates may apply online by clicking here.