Perhaps you don't know our name, but you've seen our products everywhere - bridges, scaffold decking, sidewalk grating, stairways, stadiums and security fencing, among other applications. Harsco Industrial IKG is one of the world's leading manufacturers of high quality steel and aluminum bar grating with manufacturing plants throughout the United States, Central America, and Canada.

We are currently seeking to hire Content & Digital Marketing Specialist. In this role, you will work closely with the VP Sales & Marketing to execute the vision and direction of sales marketing for specialty products, core products and targeted growth. This includes working with internal and external partners to develop and execute digital marketing plans, promotions, and activations consistent with overall brand marketing strategies, including: paid media, SEO/SEM, social media, website optimization, e-commerce, email marketing and helping with overall editorial planning (blog, social, email).

RESPONSIBILITIES:

Strategic engagement with clients to provide high-level marketing recommendations

Create marketing content for online, catalogs, email, and other customer facing areas as prescribed by the VP Sales & Marketing

Under direction of the VP Sales and Marketing, design digital advertisements and landing pages that attract clicks and turn into leads

Track marketing program results and interpret data to determine what is working and what is not; recommending improvement actions

Attend sales & marketing events

Deliver primary data research (online, surveys, research groups

Post on social media and engage audiences

REQUIREMENTS:

2 – 5 + years of strong experience in content editing/creation and digital marketing communications required: paid media, social & digital media, website analytics tools (Google Analytics), email marketing and website CMS

BA or BS in a related college degree or 2 years technical school and tenured experience

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills, data driven thinking & highly creative with experience in identifying target audiences and devising digital campaigns that engage and inform

Experience working within budgets.

Goal oriented – meet agreed upon goals and deliver strong results on time and with high quality

Strong Planning Skills – under guidance of the VP Sales & Marketing develop future plans

Data-oriented - are comfortable with spreadsheets, conversion rates, and funnel metrics

Social media skills - preferably in B2B

CONTACT:

Qualified candidates may apply online by clicking here.
Harsco is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected Veteran status.

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