ABS and its affiliated companies are global leaders in marine and offshore classification and other innovative safety, quality, and environmental services focused on the marine, energy, and government sectors. With more than 5,000 employees, in over 70 countries, ABS and the ABS affiliated companies offer a dynamic work environment and multiple avenues for career growth. 

Since its founding in 1862, ABS has been committed to setting standards for safety and excellence as one of the world’s leading ship classification organizations. We search for and establish the best solutions for the industries we serve and are at the forefront of marine and offshore innovation. In a constantly evolving industry, ABS works alongside its partners tackling the most pressing technical, operational, and regulatory challenges so the marine and offshore industries can operate safely, securely, and responsibly. With a passion for making the world a safer place, while also delivering practical and innovative solutions, ABS stands ready to assist and advance the marine and offshore industries.

Our Houston Marketing and Communications department is currently seeking to hire an awesome Content Specialist. Do you love content? Are you comfortable mining gold copies out of technical material? Do you want to be part of an energetic, creative team that loves new ideas and making a splash in the marine and offshore space?

If that sounds like you, you’ll need to be confident dealing with brilliant subject matter experts who are leaders in their field – we have a lot of those. You’ll also want to be a fast learner – we are busy in many different sectors, and you’ll be covering them all. You’ll definitely be passionate about sustainability at sea and making the world a safer place.

We want someone who doesn’t care if it’s a web page or a cut sheet, a technical brief, or a finely honed executive email – they can roll with it, no problem. Someone who can research, interview, write, and review without needing their handheld. And, as it’s a new role, someone excited by the freedom to make it their own.

This role is not a fully remote opportunity. Employees will work a hybrid schedule with three (3) days in the ABS Headquartered Office located in Spring, and two (2) days being remote-work days.

RESPONSIBILTIES:

Provide media relations and commercial business support for ABS across a broad range of service lines for our market sectors

Write content for press releases, emails, websites, specialty publications, and more

Collaborate with content experts, marketers, BD professionals, external influencers, and industry experts to produce relevant content for all marketing purposes

Establish and lead processes for full content planning, development, and promotion workflow

Write and edit copy across all channels that may include collateral materials such as press releases, specialty publications, product sheets, case studies, white papers as well as digital content for email, mobile, and web

Develop publicity plans and communication strategies, along with the External Communications Manager

Ensure that all content, edits to content, and content summaries reflect the business objectives and priority areas agreed by the business

Build and manage a content/editorial calendar across channels and service lines

Ensure that content: delivers the right mix of commercial value-based content and technical content; Attracts a qualified audience to the website; Generates new leads, including marketing-qualified leads, by converting site traffic through calls-to-action ; and is optimized for search engines and lead generation

Establish analytics and KPIs with sales, marketing and content lead to understanding how the content is being received by the market and ways to improve content strategies and tactics

Work with digital marketing to manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions on all produced content

Conduct competitor and industry research to ensure content is timely, relevant, and on par with market needs

Create reports and establish analytics to measure the success of ABS content – impressions, click-through rates, etc.

REQUIREMENTS:

Exceptional writing and editing skills, as well as the ability to adapt the style, tone, and voice of our business’ various types of content

Excellent organizational skills to work independently and manage projects with many moving parts

A dual-minded approach: Highly creative and excellent writer but also process-driven with the ability to think the scale and rely on data to make decisions

Past experience building and engaging audiences either online or offline

Minimum of three (3) to five (5) years of marketing or related experience in content creation

Minimum undergraduate degree qualification (Media, Journalism, English, or Marketing degree is preferred)

CONTACT:

Qualified candidates may apply online by clicking hereThe American Bureau of Shipping is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant on the basis of race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.