Digital Marketing Specialist [JRP-02091]

Do you go to sleep thinking about conversions, dream about click-through rates, and wake up with thoughts of how to lower cost per acquisition? If any of these things have ever happened to you, then today is your lucky day. If you’re an unapologetic overachiever, proud of what you’ve done but itching to accomplish more, please read on.

One Foot Over is currently seeking to hire a Digital Marketing Specialist. From strategy to deployment, you will be responsible for managing digital programs and projects including inbound marketing, website lead capture, marketing automation, paid media, sales enablement, conversion rate optimization, SEO, and organic and paid social media. The selected candidate will work on projects for our clients and One Foot Over. This is a salary role and you’ll work Monday through Friday with flexible-ish hours, and once in a while, we’ll need you on a weekend. Our office is based in the coolest artist’s studio near downtown Houston.

RESPONSIBILITIES:

Assist in the design and implementation of digital marketing plans

Take ownership of KPIs and metrics that help indicate the effectiveness and direction of marketing campaigns, web content, SEO, social media, and PPC

Create workflows, email campaigns, build custom forms, and landing pages using marketing automation tools like HubSpot, Marketo, Pardot, etc.

Build, manage, and optimize paid digital campaigns within Google Ads, Facebook, LinkedIn, and other media platforms

Coordinate the creation of digital content (e.g., website, blogs, ads, white papers)

Promote and develop best practices for digital marketing, identifying new opportunities and trends for clients and One Foot Over

Time tracking of all work via Hive, our project management system

REQUIREMENTS:

The Desire to Push Beyond Your Perceived Capabilities: One Foot Over is not just our name. It’s a way of life. We unabashedly push to go beyond the line.

Continuous Improvement: We believe in constant learning and improvement, and only work with people who believe the same.

Hunger for Knowledge: An unwavering, insatiable desire for learning.

Passionate: You must eat, sleep, and breathe marketing. OK, not really, but you really have to LOVE marketing to succeed here.

The latest and greatest: Strong interest in marketing technology.

Resourceful: We’re a Google-first environment. If you don’t know the answer, Google it first. We’re here to help after you’ve tried your best.

Communication: Effectively use G Suite (email, calendars, document sharing), Slack, Hive, and other collaboration tools utilized by the One Foot Over team.

Collaboration: Work with the team to improve and move the work forward by providing expertise but accepting feedback.

Sense of Humor: We work hard but also like to have fun, so enjoying memes and puns will help.

3-5 years of experience implementing multi-channel digital marketing, demand generation, and/or content marketing campaigns

Hands-on experience with marketing automation programs such as HubSpot, Eloqua, Marketo, etc.

Experience with SEO, SEM, PPC, and remarketing

Google Adwords certification strongly is preferred

Google Analytics certification strongly is preferred

Google Tag Manager experience is preferred

CONTACT:

Qualified candidates may apply online by clicking here. Aside from your resume and some standard information be ready to answer some questions that will knock us out of our chairs.