Cotton Holdings Inc. is currently seeking to hire a Digital Marketing Specialist with 3-5 years of professional experience working in-house for a large corporation or creative agency. The selected candidate will have a strong background in various digital marketing channels including website development and maintenance, SEO/SEM, email, social media channels, display advertising and AdWords search campaigns. You will work cross-functionally with all of Cotton Holdings’ subsidiaries and collaborate with the in-house Marketing department.

RESPONSIBILITIES:

Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings and visibility on all major search networks

Implement SEO tactics onto Cotton branded websites

Make necessary SEO changes and updates, including but not limited to: meta descriptions, page titles and schema markup. Help growth of SEO processes: creating templates and host training sessions

Build temporary landing pages for event-specific campaigns

Manage all SEM (Search Engine Marketing) campaigns on Google, Yahoo and Bing to maximize return on investment

Track and generate monthly reports of user engagement across all websites and social media platforms

Analyze, review and implement updates to our portfolio of websites monthly

Measure and report performance of all digital campaigns against ROI and KPI goals

Drive relevant traffic leads for subsidiaries by performing strategic research, analysis, and content optimization

REQUIREMENTS:

Bachelor’s degree in marketing, digital technologies, communications or similar relevant field

3 or more years of experience as a Digital Marketing Manager developing and implementing digital marketing strategies

3 year minimum of hands-on experience with SEO, Google Analytics and CRM software and other administrative tools

Excellent knowledge of all different digital marketing channels

Good knowledge and experience with online marketing tools and best practices

Familiarity with web design

Excellent written and verbal communication skills

Thrives in a fast-paced, dynamic environment, working effectively with colleagues and stakeholders across all subsidiaries and locations

Flexible and adaptive to meet changing needs or direction

Collaborates easily and often

Ability to work cross-functionally and with a fast-paced team

Displays good judgement, maturity, and enthusiasm

Proficiency with marketing automation systems and experience with CRM systems (Pardot and
Salesforce.com preferred)

Experience with HTML, CSS

CONTACT:

Qualified candidates may submit their resume via email to: This email address is being protected from spambots. You need JavaScript enabled to view it..

Disclaimer: The job description above indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested.

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