At Innovapptive, our purpose is to help improve people’s lives with the next generation Connected Workforce Platform. Innovapptive’s platform digitally connects the entire industrial workforce, executives and back office to minimize plant outages & improve operational excellence.

Innovapptive seeks to hire a Digital Marketing Specialist. Located in our Houston, Texas headquarters and reporting to the Director of Marketing, this position will be primarily responsible for the Innovapptive website, Digital Marketing, and Campaign Management.


Develop, coordinate, and execute B2B digital marketing campaigns by developing content, coordinating with team members and external agencies, managing department deadlines, and communicating with key stakeholders

Track and report on key performance metrics including campaign analytics, brand metrics, customer metrics, and overall return on investment for website and digital marketing campaigns

Maintain the Innovapptive CRM in HubSpot and work closely with the Marketing, Sales, and Sales Operations teams to ensure that the quality of data is adequate

Create and manage email campaigns and online advertising initiatives

Own the Innovapptive website and work with various stakeholders to plan and strategize on website updates and promotions to increase relevant traffic

Maintain messaging and branding consistency across online and digital platforms

Collaborate and manage external partners as needed to achieve digital marketing goals

Support sales and business development efforts as needed

Other duties as assigned


Bachelor’s Degree in Marketing, Advertising, Communications, Public Relations, or a related field

Minimum 4 years in B2B marketing, advertising, or communications

Experience utilizing HubSpot for email campaigns, CRM & website development

Hands-on experience developing/executing/maintaining digital campaigns

Familiar with Salesforce and how it integrates with HubSpot Enterprise (Bonus)

Must be authorized to work in the United States for any employer without sponsorship

Proficient in HubSpot for email, landing pages, website management, and social media

Ability to manage projects from concept to completion

Able to prioritize tasks while maintaining a consistent level of quality

Strong interpersonal and communication skills

Ability to work with/for multiple stakeholders and meet deadlines

Able to be self-motivated

Willingness to wear multiple hats during our high growth phase

Excellent verbal, written and organizational skills

Dedicated team player with high moral standards and strong work ethic

Able to travel up to 15 - 20 %


Qualified candidates may apply online by clicking here

Innovapptive Inc. is an Equal Opportunity Employer minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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