Incarnate Word Academy is currently seeking to hire a Director of Marketing and Communications. In this role, you will lead branding and storytelling efforts for Incarnate Word Academy. You will have oversight of the school website, a weekly e-newsletter, bi-annual magazine, social media, ad buys, marketing metrics and a graphic designer/multimedia associate. The selected candidate will work collaboratively with faculty and staff to support their efforts to engage target audiences across multiple platforms.

RESPONSIBILITIES:

Develop and implement a marketing strategic plan, adjusting as needed for maximum effectiveness

Ensure IWA departments are adhering to the school’s branding guidelines

Write and edit communications to target audiences, including but not limited to parents, faculty and staff, alumnae, board members, donors and prospective students and families

Write and edit copy for “The Word” magazine, IWA’s bi-annual publication

Write and editing copy for “The Weekly Word,” IWA’s weekly e-newsletter

Edit content for quarterly Mothers’ Club newsletter, weekly College Counseling newsletter, Admissions direct marketing emails and Advancement direct emails

Write and edit content for IWA’s website and social media sites

Write and edit video scripts

Maintain all content on www.incarnateword.org

Create, monitor and update all social media content

Collaborate with the Office of Admissions Digital Ambassador Team on social media content creation, scheduling and best practices

Pull performance metrics and report analytics for the IWA website and social media sites

Research marketing trends and offer suggestions for website and social media content

Write press releases to publicize school functions and accomplishments.

Direct media relations activities and serve as an IWA’s media liaison

Develop communications calendar to drive all marketing/communications activities related to admissions/recruitment, school department collateral, the IWA Board of Advisors, the Alumnae Association, and other constituencies of the IWA community

Serve as liaison between the Marketing and Communications Office and the IWA Board of Advisors’ Admissions Marketing Committee

Special projects as assigned

Supervise the graphic designer/multimedia associate, directing that position’s projects and workflow regarding graphic design, photography, website maintenance and in-house video production

Manage the outsourcing of videography and printing projects with external vendors

Work with students who serve as School Buzz correspondents for “The Buzz” magazines, collaborating on their stories and editing their content

Ensures that the mission and values of the Academy are upheld within the department

Gives witness to integrity and respect while representing Incarnate Word Academy in the broader community

Engages and becomes part of the Incarnate Word Academy community

Serves all IWA families with compassion and respect

REQUIREMENTS:

Four-year degree from a college or university in marketing, communications, public relations and/or advertising

At least five years of related job experience

Demonstrated writing/editing skills

Proficiency with FinalSite, Drupal, WordPress or similar content management system

Familiarity with email marketing platforms

Demonstrated ability to use data and analytics to chart success and future strategy

Knowledge of marketing and communications current best practices

Capacity to oversee multiple projects concurrently

Relationship builder with the flexibility and finesse to “manage by influence”

Experience with Microsoft Office

Proficiency with AP Style

Excellent interpersonal skills

CONTACT:

Qualified candidates may apply online by clicking here.