Incarnate Word Academy is currently seeking to hire a Director of Marketing and Communications. In this role, you will lead branding and storytelling efforts for Incarnate Word Academy. You will have oversight of the school website, a weekly e-newsletter, bi-annual magazine, social media, ad buys, marketing metrics and a graphic designer/multimedia associate. The selected candidate will work collaboratively with faculty and staff to support their efforts to engage target audiences across multiple platforms.
RESPONSIBILITIES:
Develop and implement a marketing strategic plan, adjusting as needed for maximum effectiveness
Ensure IWA departments are adhering to the school’s branding guidelines
Write and edit communications to target audiences, including but not limited to parents, faculty and staff, alumnae, board members, donors and prospective students and families
Write and edit copy for “The Word” magazine, IWA’s bi-annual publication
Write and editing copy for “The Weekly Word,” IWA’s weekly e-newsletter
Edit content for quarterly Mothers’ Club newsletter, weekly College Counseling newsletter, Admissions direct marketing emails and Advancement direct emails
Write and edit content for IWA’s website and social media sites
Write and edit video scripts
Maintain all content on www.incarnateword.org
Create, monitor and update all social media content
Collaborate with the Office of Admissions Digital Ambassador Team on social media content creation, scheduling and best practices
Pull performance metrics and report analytics for the IWA website and social media sites
Research marketing trends and offer suggestions for website and social media content
Write press releases to publicize school functions and accomplishments.
Direct media relations activities and serve as an IWA’s media liaison
Develop communications calendar to drive all marketing/communications activities related to admissions/recruitment, school department collateral, the IWA Board of Advisors, the Alumnae Association, and other constituencies of the IWA community
Serve as liaison between the Marketing and Communications Office and the IWA Board of Advisors’ Admissions Marketing Committee
Special projects as assigned
Supervise the graphic designer/multimedia associate, directing that position’s projects and workflow regarding graphic design, photography, website maintenance and in-house video production
Manage the outsourcing of videography and printing projects with external vendors
Work with students who serve as School Buzz correspondents for “The Buzz” magazines, collaborating on their stories and editing their content
Ensures that the mission and values of the Academy are upheld within the department
Gives witness to integrity and respect while representing Incarnate Word Academy in the broader community
Engages and becomes part of the Incarnate Word Academy community
Serves all IWA families with compassion and respect
REQUIREMENTS:
Four-year degree from a college or university in marketing, communications, public relations and/or advertising
At least five years of related job experience
Demonstrated writing/editing skills
Proficiency with FinalSite, Drupal, WordPress or similar content management system
Familiarity with email marketing platforms
Demonstrated ability to use data and analytics to chart success and future strategy
Knowledge of marketing and communications current best practices
Capacity to oversee multiple projects concurrently
Relationship builder with the flexibility and finesse to “manage by influence”
Experience with Microsoft Office
Proficiency with AP Style
Excellent interpersonal skills
CONTACT:
Qualified candidates may apply online by clicking here.