Boasting a 300-acre tree-lined campus in Houston, Rice University is ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio, and a residential college system, which supports students intellectually, emotionally and culturally through social events, intramural sports, student plays, lectures series, courses and student government. Developing close-knit, diverse college communities is a strong campus tradition, which is why Rice is highly ranked for best quality of life and best value among private universities.
We are currently seeking to hire a Director of Marketing. In this role, you will report to the vice president for Public Affairs and serve as a senior member of the leadership team to help guide long-term strategic direction and foster a work environment focused on building relationships and delivering results. You will be charged with providing marketing, branding, and communication strategies and tactics that promote a focused, consistent and positive image of the university among internal and external stakeholders and the general public. The selected candidate will lead a four member team with diverse functions including web, video, content and social media. The salary for this role is commensurate with experience and qualifications
Develop, update and execute a comprehensive, multi-year, measurable marketing strategy aimed at raising Rice’s visibility and reputation.
Provide leadership and counsel to university leaders, schools, departments and other units on marketing strategies, projects, special events, paid media and other communications.
Build support for and adoption of Rice’s brand identity system and style guidelines and will train and counsel marketing and communications professionals throughout the university on best practices to build brand recognition and positive awareness
Provide analysis of brand positioning through market research.
Oversee the web services team, which is responsible for the university rice.edu domain, with oversight of content to ensure it represents the brand and increases traffic.
Develop an annual marketing budget and track return on investment as measured by rankings and other assessments such as recruitment success.
Oversee strategic communications and marketing initiatives and develop long‐range plans and programs to meet organizational objectives for a school
Define and execute the communication and brand strategy through paid and digital media and other channels
Participate in university-wide initiatives and cross-functional teams to establish the organization as a strategic partner and thought leader
Oversee department operations including the management, development, and retention of staff
Sets departmental budget, goals, and objectives in alignment with organizational goals
Lead market research and analysis efforts
Guide organization to use the results in strategic marketing direction, product segmentation and customer targeting
Perform other duties as assigned
Ten years of experience
Experience managing a marketing function at a similar-sized or larger organization
Strong level of experience working with: developing and managing the execution of integrated marketing communications campaigns, including advertising, media planning, direct marketing, e-marketing, social media, analytics and market research
Experience with internal and external creative services and web development resources
Proven success in building, embedding and extending a brand and brand positioning by building support with internal constituencies and driving the positioning among external audiences
Excellent oral and written communication skills, including experience writing persuasive and promotional communications
Demonstrated ability to build strategic relationships and work effectively in a fast-paced environment as part of a creative, cross-functional communications team
Hands on ability to create and deploy marketing materials
Qualified candidates may apply online by clicking here.