The City of Sugar Land is currently seeking to hire a Economic Development Marketing Coordinator. In this role, you will be responsible for supporting the Tourism and Visitor Services Manager in initiatives related to the Sugar Land Office of Economic Development leisure tourism, sales and meeting planners, cultural arts, E-commerce, and Business Development, Business Retention and Expansion marketing programs in their respective missions to market and promote the City as a competitive meeting, corporate, and leisure destination, and as a strategic location for business investment and an economic powerhouse.

RESPONSIBILITIES:

Assist the Tourism and Visitor Services Manager in actively managing the Sugar Land Office of Economic Development brand reputation (constant review of content, social listening, etc.

Assist in the management of leisure tourism’s website and business development website.

Assist in drafting content per the annual editorial calendar for leisure tourism, sales and meeting planners, cultural arts, E-Commerce, and Business Development Retention and Expansion divisions.

Develop social media calendar for leisure tourism, sales and meeting planners, cultural arts, and E-commerce, and Business Development Retention and Expansion divisions and creating UTM tracking links for data capturing. 

Manage the UGC platform to request the right to use content for content development.

Assist in drafting social media collateral development, ie., IG stories and scheduling all social media content using scheduling platform. 

Assist the Tourism and Visitor Services Manager by providing a monthly recap on website performance and social analytics.

Offer support to the Tourism and Visitor Services Manager in executing marketing campaign deliverables as needed.

Assist in the coordination of asset collection and development such as photography and videography.

Support the tourism and visitor services manager in building optimal awareness of Sugar Land among travelers, meeting planners, visitors, business owners, site selectors, corporate real estate executives, the Sugar Land community, internal and external stakeholders and others.

Maintain events calendar, promotional brochures and other documents as needed. Oversee submittal of event postings to varied web and print and digital media.

Track and maintain inventory of collateral materials and promotional items.  Conduct the order of promotional and servicing items and giveaways for all divisions.

Assist in the development of annual report, quarterly reports, visitor guides and other documents as needed.

Fulfillment of all visitors inquires with appropriate collateral material in a timely manner (track inquiries resulting from advertising, visitor centers, business listings, website, emails, telephone calls and walk-in traffic)

Maintain and organize inventory of tourism brochures.

Distribute visitor information for meetings and conventions such as maps, calendar of events, and visitor guides to hotels, attractions, airport, restaurants and mailing lists as requested by the Sugar Land Office of Economic Development. 

Maintain a working knowledge and relationships about local hotel properties, attractions, restaurants, meeting venues, caterers, entertainers, and other support groups or facilities.

Support Sales and Events Manager in developing an online meeting planner’s guide.

Monitor partner information on website and in Simpleview to ensure accuracy of listings.

Maintain area media list for distribution. Assist Tourism & Visitor Services Manager in coordination of artists, photographers and printers; monitor work in progress

Assist Tourism and Visitor Services Manager with meeting preparation and minutes for quarterly Visit Sugar Land networking roundtable meetings, hospitality trainings, and social media workshops with the goal of creating an informed hospitality industry.

Oversee cooperative operational agreement with Sugar Land Heritage Museum to ensure stipulations of the agreement are met.

Required to work as an essential employee before, during and after an emergency or disaster.

Perform other duties or project assignments as required by the Tourism and Visitor Services Manager.

REQUIREMENTS:

Knowledge of vocabulary, processes, procedures, strategic positioning, economic impacts, proposals for event RFP’s and information resources related to destination management for a municipality.

Working understanding of Texas statutes for use of hotel occupancy taxes.

Able to obtain knowledge of common business, governmental, economic development and real estate terminology and practices, as well as current innovations in business and economic development activities.

Principles and processes for providing customer and personal services including needs assessment techniques, quality service standards, alternative delivery systems, and customer satisfaction evaluation techniques.

Principles and methods involved in showing, promoting, and selling services and destination locations. 

Knowledge of Salesforce, Simpleview, and other applicable databases relating to economic development, tourism, cultural arts, and public private partnerships.

Using logic and analysis to identify the strengths and weaknesses of different approaches. Actively looking for ways to help people. Listening to what other people are saying and asking questions as appropriate.

Knowledge of computer fundamentals and business software, including database, spreadsheet, word processing software, presentation software (MS Office) and basic knowledge of graphic design programs, as well as how to use the Internet and e-mail. (InDesign, Photoshop)

Ability to work effectively with all levels of employees and management and assist in providing solutions to projects and tasks.

Ability to conduct research and compile data including design and measurement, sampling and survey, and data handling using computers.

Able to obtain knowledge of City and departmental operations

Ability to clearly and effectively present ideas in discussions and oral presentations.

Skilled in performing effectively in professional situations and execution of assigned responsibilities.

Skilled in establishing a rapport and eliciting cooperation from co-workers, the business community, and citizens.

Skilled in effective time management and resource utilization.

Bachelor’s degree in Marketing, Advertising, Journalism, Tourism, Hotel & Restaurant Management, Economic Development, Public Administration or Public Management from an accredited school or university or equivalent experience.

Three to five years of practical experience in municipal government, economic development, real estate, DMO/CVB, hotel, attraction or other tourism-related entity.

Municipal experience is preferred

Class C Texas Driver’s License

CONTACT:

Qualified candidates may apply online by clicking here.