Our client, a Houston healthcare organization, has an opportunity available for an Email Marketing Manager. In this role, you will be responsible for planning, developing, executing, and tracking results from the overall email marketing strategy including ongoing campaigns for multiple business lines. In addition, you will operate as a creative and operational leader and will be responsible for managing the strategy, leading the team, and ensuring that the business goals are met.
Bachelor’s degree in Marketing, Journalism, Communications or related major
7 of years email creation, distribution, and marketing experience
Experience in management of A/B tests and other strategic segmentations of email messaging, SMS and push notifications, scripting language, working in enterprise email platforms, and reporting platforms
Fully developed creative and writing skills with ability to create copy and campaigns
Able to create and edit emails in HTML and CSS, including responsive email design
Ability to present email program metrics and action plans to executive team
Deep understanding of email personalization and definition of success metrics
Adherence of CAN-SPAM laws and email marketing best practices
Strong project and time management skills
Qualified candidates may submit their resume via email to: email@example.com.