NACE International is currently seeking to hire a Email Marketing Specialist. In this role, you will be responsible for creating, developing, executing, and analyzing email marketing campaigns for NACE programs, products, and services (PPS). In addition, you will support B2C and B2B marketing plans/campaign tactics.

RESPONSIBILITIES:

Building dynamic email campaigns based on marketing strategy directives from Marketing Strategists that are mobile-friendly and consistent in branding across digital platforms.

Performing campaign set-up, scheduling, testing, tagging, analyzing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

Maintaining thorough understanding of email deployment software, tool/process upgrades, proven best practices and communicating changes/updates to the marketing team.

Advising marketers and stakeholders about effective ways to create dynamic content email that integrates with other media tactics.

Practicing agile iteration in conducting tests, observing results, comparing desirable results and adjusting email campaigns.

Building custom email templates consistent with NACE’s brand style guide and providing email tracking data as requested.

Creating and maintaining content groups and data settings for groups within email management software.

Managing email database for lead generation and communicating interested respondents to marketing and sales teams.

Managing non-deliverable email addresses and opt-outs processes.
Working with FirstService to resolve any email recipient concerns regarding their contact profile and subscription management tools

Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution.

Analyzing email reports and analytics, and recommending email marketing best practices with coding, design, and testing of email campaigns.

REQUIREMENTS:

Advanced knowledge of Microsoft Excel, Adobe Acrobat, email management software (EMS), content management systems (CMS), html, and graphic software

Ability to troubleshoot coding problems

Solid understanding of database concepts and segmentation

Ability and desire to learn quickly

Ability to work independently with minimal direction, while also functioning and contributing as part of a team

Excellent attention to detail

Four-year college degree or equivalent combination of education and experience, and a minimum of 2 years working with email marketing systems (Marketo, ExactTarget, Adestra, Real Magnet, etc.), HTML, and Adobe Photoshop

Ability to calculate figures and amounts such as clickthrough and open rates, year-over-year data trends, and changes in contact/recipient counts

Able to develop and interpret business graphs

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

Able to interpret a variety of instructions furnished in written, verbal, diagram, or schedule form

Possess a specific level of communication skill both verbal and written

Ability to work in a multi task environment taking into account various external factors and to communicate efficiently and accurately to both managers/supervisors and subordinate staff

CONTACT:

Qualified candidates may apply online by clicking here.

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