The Loken Group is seeking to hire an Email Marketing Specialistto assist in the development, implementation, and maintenance of The Loken Group’s email marketing campaigns, one-time broadcasts, lifecycle marketing, and marketing automation. Your primary focus will be driving and maintaining a high level of client engagement. In addition, you will help develop and own brand communication strategy.

Our team is focused on making a difference in our clients’ lives by helping them buy, sell, or invest in real estate in the Greater Houston area. Our fast-growing company provides opportunities for long-term career growth with an abundance of training, coaching, and resources to help everyone on our team achieve their professional and personal goals. Not only have we been named as the #1 Best Place to Work in Houston (HBJ Best Places to Work in Houston, 2015, 2017, 2018), we are #1 in Texas (based on 2019 units and volume) and are #1 out of KW teams worldwide (2019 non-expansion teams, based on volume and units).

RESPONSIBILITIES:

Analyzing and improving email marketing campaigns

Maintaining email marketing campaign content

Developing and implementing new email marketing campaigns

Owning SMS/MMS marketing strategy and implementation

Developing and maintaining lifecycle marketing workflows

Helping oversee content calendar

Maintaining and working to improve email marketing KPIs (chiefly open rate, CTR)

Collaborating with marketing team to ideate, develop, and implement email broadcasts

Maintaining Martech stack

Maintaining marketing automation between CRM and connected systems

Developing and maintaining CRM and email marketing automation

Managing CRM/database

Partnering with key stakeholders on sales teams to maintain and improve marketing automation

Helping plan and implement client events

REQUIREMENTS:

2+ years of experience in email or lifecycle marketing

Experience working with any major ESP (Keap experience is a plus!)

Experience with marketing automation logic and implementation (Zapier experience is a plus!)

Strong team player, high attention to detail, problem solver who loves to find solutions, strong communication skills

Self-starter

Experience working in any of our current Martech platforms (Keap, Zapier, Salesforce/Propertybase, Typeform, Monday.com) is preferred

Email deliverability knowledge is preferred

Basic HTML knowledge is preferred

CONTACT:

Qualified candidates may submit their resume along with at least 3 email and 3 other writing samples via email to: sara@thelokengroup.com.