Moderno Porcelain Works specializes in the fabrication and installation of ultra-luxe large format porcelain panels in the residential and commercial markets. As the only company in North America using specialized state-of-the-art fabrication machines and a proprietary installation process, we are 100% dedicated to porcelain. By revolutionizing the industry, our in-house craftsmen create endless possibilities, from eye-catching porcelain shower walls, bathroom vanities, kitchen countertops, to flooring, interior and exterior wall cladding, fireplace surrounds, outdoor living and more. As your all-inclusive porcelain source, Moderno works for you.
We are currently seeking to hire a HUB & Franchise Marketing Manager. In this role, you will play a vital role in the success of our rapidly growing organization. You will be responsible for planning, opening and managing the day- to-day marketing functions of our owned offices and franchises around the United States. In addition, you will be responsible for collaborating on marketing strategy, executing marketing plans, and conceptualizing key marketing initiatives to support the company goals. The selected candidate will be a strategic and creative thinking individual who is confident bringing new ideas to the table and collaborating with the operations, sales, creative team, and executing ideas and strategies.
Maintain established corporate brand standards throughout all offices
Single point of contact for all HUB and franchise marketing needs
Provide content, insight and feedback from HUB/Franchise locations and sales teams for campaigns and improved marketing
Train all new HUB General Managers and Sales associates regarding the brand standards internal and external communications, i.e. advertising, promotional, websites, social media and collateral materials, uniforms, transit vans and trailers, etc.
Work with the project management team regarding the opening of new HUBs to ensure that each new HUB is prepared with marketing materials, branded vans, organized showrooms, material samples
Develop a timeline and checklists for each HUB for the planning and execution of grand openings a checklist so that openings are easily replicable and scalable
Develop and manage the HUBS yearly marketing budgets
Develop yearly advertising plan in conjunction with Online Manager (this includes purchasing insertions, developing and maintaining advertising calendars art deadlines coordinating with creative services for creation of ads and managing analytics reports on ROI)
Develop tradeshow booth process, timeline for each HUB to plan, execute and follow up
Develop recommendations, and strategy for national tradeshows, national marketing and promotional partnerships
Manage the design and production of artwork from concept through final layouts, including collateral, national sponsorships and partnerships, and other materials as required, adhering to established brand guidelines
Coordinate with Online Marketing team to deliver advertising, email and social campaigns to
HUBS and franchises
Work closely with and effectively utilize internal additional marketing services including PR, Creative Services, and Online Marketing to create and execute marketing strategies for the HUBS and franchise
Maintain the Online Store for printed collateral, digital materials, promotional items, installation team uniforms, company apparel
Work with Marketing and Training departments to define recruiting and training goals for new associates
Manage projects as needed, giving feedback and communicating status to the Director of
Prepared to step out of assigned role from time to time, for special projects
Represent the company in a professional manner both internally and externally
Minimum of 2-3 years of experience in a marketing or advertising related position
Exceptional writing and oral communication skills
Excellent project management skills and great attention to detail
Experience in media purchasing is a plus
Assertive and can work independently
Good negotiation skills
Work well under pressure in a fast-paced, deadline-driven environment
Google Analytics Certification and Google AdWords Certification
Proficiency with, MS Office (including databases), WordPress, Google Analytics
Proficiency with Adobe C Suite including Photoshop, Illustrator, and InDesign
Able to work in an office environment and travel occasionally
Qualified candidates may submit their resume via email to: firstname.lastname@example.org.