The International Facility Management Association (IFMA) is the world's largest and most widely recognized international association for facility management professionals, supporting more than 24,000 members in 93 countries. The association's members, represented in 130 chapters and 17 industry councils worldwide, manage more than 37 billion square feet of property and annually purchase more than US $100 billion in products and services. Formed in 1980, IFMA certifies professionals in facility management, conducts research, provides educational programs and produces World Workplace, the world's largest facility management conference and exposition. For more information, please visit www.ifma.org.

We are currently seeking to hire a Marketing Product Team Lead. In this role, you will assign marketing projects including print, email and web. You will write advertising copy from conception to completion for print, broadcast and online media to promote sale of goods and services. In addition, you will use and leverage in-house marketing automation tools to maximize product revenue and member satisfaction. You will manage selected worldwide IFMA products working with relevant stakeholders. You will also work closely with leadership in strategic planning and marketing business plans to position IFMA and its products in the global marketplace.

The selected candidate will receive a competitive salary and an extensive benefits package that includes the following: Flexible work schedule; 401K plan; Medical, dental and vision benefits; Vacation, Sick and Floating Holidays; Parking; Future growth opportunities and much more!

RESPONSIBILITIES:

Manage the timeline and deliverables for internal and external marketing projects from request through delivery, ensuring that project requirements are met on time and within budget.

Monitor marketing trends and the competitive landscape, offering out-of-the box recommendations to stay ahead of the competition.

Lead meetings with in-house departments and members of the marketing and web teams to discuss project requirements, objectives, timelines and core messages.

Develop ideas and concepts with members of the marketing team to create positively disruptive, innovative, effective marketing/promotional content and strong visual elements.

Generate and provision reliable and accurate reports, analyses and recommendations to cross functional units to facilitate strategic decision making and thorough understanding of the market.

Manage in-house marketing automation software.

Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.

Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

Develop copy for emails/ house ads/event brochures/show directories.

Develop marketing templates/toolkits for chapters/councils.

Develop event PowerPoints and assist with pre-production planning/tasks associated with staged productions as needed (Marketing Product Team Lead for Events provides direction).

Lead marketing project management (production schedules, project scope/updates, pagination, coordinating materials, etc.) relating to assigned product area(s).

Develop and manage marketing operating budget.

Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.

Identify agencies and suppliers of record; negotiate contract terms and conditions for major services.
Support the following IFMA product lines with full strategic marketing plans from conception to execution: IFMA Membership Recruitment and Lead Generation; IFMA Membership Retention and Member Engagement IFMA Components; IFMA’s Research and Benchmarking Institute; Corporate Sustaining Partners program; FMJ Magazine, including readers sponsors, advertisers; JobNet; IFMA’s Knowledge Library, including both readers and content submissions

REQUIREMENTS:

Able to express ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods. Expanded level of strategic marketing and business thinking.

Experience displaying courtesy and sensitivity; managing difficult or emotional customer situations; meeting commitments; responding promptly to customer needs; soliciting customer feedback to improve service.

Proven teamwork experience - Balancing team and individual responsibilities; exhibiting objectivity and openness to others' views; giving and welcoming feedback; contributing to building a positive team spirit; putting success of team above own interests.

Demonstrated experience with accuracy and thoroughness; looking for ways to improve and promote quality; applying feedback to improve performance; monitoring own work to ensure quality.

Proven track record of planning and organization - Ability to adapt to changes in the work environment.; able to manage competing demands and deal with frequent change, delays or unexpected events; ability to follow instructions, meet commitments and meet challenges with resourcefulness; able to prioritize and plan work activities; ability to use time efficiently.

Bachelor's degree (B.A.) in writing, English, Marketing, Advertising, Communications or Journalism from four-year college or university

5+ years of marketing experience

Familiarity with latest trends, technologies and methodologies in graphic design, web design and production a plus

Knowledge of Microsoft Office Suite software (Word, Excel, PowerPoint) and Internet software. Prior use of marketing automation software is preferred. Understanding of databases and CRM in general is strongly preferred

CONTACT:

Qualified candidates may apply online by clicking here. Please note that IFMA’s recruiting and application processing is being performed through Insperity; therefore, you will be contacted by an Insperity Recruiting Specialist IF and when you are considered for this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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