Media Planner/Buyer [JRP-12227]

Richards/Carlberg is currently seeking a Media Planner/Buyer with at least 1 to 3 years of media planning/buying experience to contribute to our clients’ campaigns.

RESPONSIBILITIES:

Develop and execute effective media plans and negotiations to support client campaigns and brands

Establish and maintain solid working relationships with internal and external partners

Maintain in-depth knowledge of multiple clients’ businesses and their competitors to produce valuable information and insights to deliver on objectives

Participate in long-range strategic planning for client

Prepare and present recommendations internally and to clients

Proactively seek, review, and develop new and innovative media solutions

Evaluate various media proposals

Perform campaign analysis directly relevant to optimization and/or planning and buying decisions

Write and review media documents (timelines, points of view, proposals, plans, etc.)

Build and maintain knowledge of market assignments to produce valuable information and insights to deliver on objectives

Deliver buys that are on goal and meet KPI’s (budgets, TRPs, dayparts, CTR, VCR etc.)

Proactively seek, review, and develop new and innovative media solutions

Trafficking and teaching others regarding digital creative on media only accounts

REQUIREMENTS:

Bachelor’s degree plus one to three years of media planning experience

Proficiency with Microsoft Excel is a requirement

While this role is heavier on digital knowledge, an expertise in planning and buying all forms of media including broadcast, print, out-of-home, and all digital advertising forms – search, display, cross-platform, etc. is a plus

Experience with media planning tools (Mediaocean/Spectra or Strata, MediaTools, Kantar, Telmar, comScore, Sizmek)

Excellent written, oral communication and presentation skills

Able to manage multiple projects through effective levels of organization and delegation to meet tight deadlines

Understanding of digital media and a passion for teaching others (both internally and externally) in this medium

Strong analytical abilities

Track record of generating innovative media solutions

Highly detailed and results-oriented

Self-driven with strong work ethic

Fun, energetic attitude

CONTACT:

Qualified candidates may submit their cover letter and resume via email to: alex_soto@richards.com.