Regional Marketing Specialist [JRP-01191]

At Academy, our vision is to provide FUN FOR ALL through strong assortments, value and experience. Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth! We are currently seeking to hire a Regional Marketing Specialist to support Central Texas/Austin/San Antonio.


Develop partnerships with local community influencers and organizations that result in positive Brand perceptions and drive traffic/trial within assigned markets

Partner with Store Directors in assigned markets to provide marketing expertise and ensure consistent execution of marketing programs at the store level

Create tactics to amplify and localize corporate Brand message through programs and partnerships that promote Academy brand, drive traffic, and build customer relationships.

Monitor competitor activity and provide competitive intelligence by region/market

Develop, plan and execute programs/events to support company priorities locally in order to maximize opportunities and minimize risks

Partner with internal stakeholders to execute grand opening plans and events for new stores in assigned region – provide market knowledge to drive localization and leverage community partnerships from opening through comp store

Identify and evaluate new marketing opportunities in assigned region

Partner with communications, community relations and media stakeholders to drive community engagement that results in “earned media”

Ensure localization of message/timing across media channels

Inform store operations of marketing support plans

Manage local budget for assigned markets

Support marketing projects and initiatives for additional regions as needed

Develop thorough understanding of Academy policies, procedures, and safety rules

Duties may change; team member may be required to perform other duties as assigned


5+ years of experience in a marketing, local media or advertising role required

Retail, sports, recreation or outdoors experience preferred

Bachelor’s degree in relevant field of study or equivalent years of related work experience required

Superior interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels

Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment

Excellent time management skills, with the ability to support multiple projects simultaneously

Capable of working effectively with minimal supervision

Strong presentation skills, with the ability to independently and effectively lead and administer meetings

Demonstrated ability to take initiative and operate with a sense of urgency

Proficient use of Microsoft Office programs, including Word and Excel

Acceptable level of hearing and vision to perform job duties

Regular attendance

Able to travel up to 25% travel, as needed

Ability to provide in-person support and coordination of promotional events on nights, weekends and holidays as dictated by business needs

Able to lift up to thirty pounds unaided


Qualified candidates may apply online by clicking here and searching by the job title.