We are a local, full-service marketing agency seeking to hire an SEM Specialist that has experience in both Search Engine Marketing (SEM) and Search Engine Optimization (SEO). In this role, you will be responsible for overseeing all SEM and SEO initiatives for all our clients, from strategy to implementation and optimization. You will work alongside the rest of the digital department to ensure all campaigns are performing at optimal levels daily. In addition, you will have the opportunity to work on digital campaigns across a number of industries including performing arts, entertainment, sports, healthcare, and legal with clients ranging from local to national. The selected candidate will receive a competitive salary, benefits, time off, and report to our Digital Director. This role will be an in-office position.

RESPONSIBILITIES:

Lead and execute all aspects of SEM campaigns including strategy, copy generation, best practices, analytics implementation, and optimization

Measure and report performance of all SEM campaigns, and assess against goals (ROI, Lead generation and other KPI’s)

Formulate competitive analysis reports and web audits (using tools like SEMrush or others)

Assist with campaign insights and reporting related to paid and organic web campaigns

Lead and execute all aspects of SEO campaigns including keyword research, link building, blog content, on-page and off-page tactics, and local listing monitoring

Develop strategies related to SEO that create quality online traffic and leads for clients

Complete all other duties as assigned

REQUIREMENTS:

College degree and/or pertinent certifications

Minimum of 4-5 of years in SEM and digital marketing

Minimum of 2 years of SEO experience

Comprehensive knowledge of Google platforms (Ads and Analytics certifications required, Google Tag

Manager and Google Data Studio knowledge is a plus)

Strong analytical skills and data-driven thinking

Proactive work mentality and ability to multi-task on several campaigns

Willingness to collaborate closely with team members on strategy and day-to-day campaign management

CONTACT:

Qualified candidates may submit their resume via email to: marc@strikemg.com.