ABS and its affiliated companies are global leaders in marine and offshore classification and other innovative safety, quality, and environmental services focused on the marine, energy, and government sectors. With more than 5,000 employees, in over 70 countries, ABS and the ABS affiliated companies offer a dynamic work environment and multiple avenues for career growth.
Since its founding in 1862, ABS has been committed to setting standards for safety and excellence as one of the world’s leading ship classification organizations. We search for and establish the best solutions for the industries we serve and are at the forefront of marine and offshore innovation. In a constantly evolving industry, ABS works alongside its partners tackling the most pressing technical, operational, and regulatory challenges so the marine and offshore industries can operate safely, securely, and responsibly. With a passion for making the world a safer place, while also delivering practical and innovative solutions, ABS stands ready to assist and advance the marine and offshore industries.
Our Corporate Marketing Team is looking for a Senior Digital Marketing Specialist. In this role, you will be responsible for developing and executing digital channel programs for ABS, increasing brand awareness, developing a robust community of clients through social media, promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms.
Part of a cross-functional Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, social media, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS brand. You will have a proven track record working with all ABS digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance. The selected candidate will work a hybrid schedule with three (3) days in the ABS Headquartered Office located in Spring, and two (2) days being remote-work days.
Collaborate with the Digital Marketing Manager, business units and other staff functions to advance and execute ABS digital marketing practices and programs
Collaborate with cross-functional teams to develop strategies and tactics that utilize digital channels
Collaborate with stakeholders and Content SMEs on development of various digital projects to production
Manage one or more assigned digital channels (external websites, database management and CRM integration, lead generation, social media, marketing automation, email marketing, webinars, video, or analytics and digital metrics)
Monitor and evaluate trends, data, usage, competitors and market/business conditions; recommends and executes on approaches to improve effectiveness of ABS digital campaigns
Work with internal business partners on incorporating digital channel techniques into their work and into the corporate culture
Innovate with new digital marketing tools and tactics to offer new and compelling content or media or digital channels
Serve as a point of contact for corporate digital channel security crisis monitoring and response
Adhere to digital privacy compliance regulations on all projects
Build positive relationships across organizations that foster a strong work environment
3‒5 years of experience related to marketing and communications or public relations
Minimum of 2 years of experience managing a digital channel on a daily basis
Bachelor’s degree in Business, Communications, Advertising or related field
Combination of hands-on writing, technical, and design skills
Strong writing skills are a requirement of this position, including editing and producing promotional content from concept to execution
Hands-on experience using enterprise social media software, enterprise marketing automation software, Adobe Creative Suite, webinar platforms, and enterprise content management systems
Some knowledge of social media platforms, including but not limited to, Twitter, LinkedIn, YouTube
Sound working knowledge of all elements within MS Office (expertise creating Excel reports and PowerPoint presentations and Microsoft Excel to communicate metrics and ROI)
Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred
Traditional communications experience such as public relations, marketing communications and/or journalism for an organization with global operations (agency experience is preferred)
Strong interpersonal and team skills
Ability to motivate others, and to work effectively with all levels of management
Ability to plan, organize and coordinate in a larger framework
Able to assume a high level of individual responsibility
Professional creativity and flexibility
Working knowledge of the ABS Health, Safety, Quality and Environmental Management System
Professional qualification in digital marketing, such as current Google AdWords certification or Google Analytics certification
Qualified candidates may apply online by clicking here. The American Bureau of Shipping is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant on the basis of race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.