Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.
Founded in 1973, our success has always been underpinned by the simple principle of providing trusted research and advice that makes a difference to our customers. Today we have over 2,000 customers ranging from the largest global energy companies and financial institutions to governments as well as smaller market specialists. Learn more about our company, as well as our commitment to supporting our people grow and thrive by clicking here.
We are currently seeking to hire a Senior Marketing Manager. In this role, you will be responsible for the Power & Renewables program marketing strategy, plan, and execution for our Americas markets. You will plan, implement, and evolve the marketing strategy, using performance data and market insights to make continuous program improvements and drive business growth, revenue, and market share. The selected candidate will report to the Director of Marketing, Americas, and will collaborate closely with the entire global marketing team and shared services to achieve goals.
Develop and implement a marketing strategy to drive growth and achieve revenue targets, utilizing customer, competitor, and market insights to inform decision making and program optimizations
Plan and execute marketing campaigns and tactics from start to finish, utilizing the entire marketing channel mix while leveraging internal support and driving collaboration
Localize global Power and Renewables programs for specific regional market segments and audiences
Continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs
Effectively manage stakeholder relationships across teams, utilizing insights to drive campaign planning and strategy and providing consistent performance updates
Work collaboratively with the global marketing team to maximize reach and performance of campaign activity and to share best practices
Line management responsibilities of a small team
Previous successful experience in a B2B marketing manager role, with a focus on demand generation
At least seven years of marketing experience and a relevant Bachelor’s degree; knowledge in renewables, energy, and commodities markets, and/or expertise marketing a complex technology product, is also an advantage
Experience developing marketing strategies, plans, and campaigns from start to finish, including analyzing results and optimizing campaigns accordingly
Very comfortable using marketing performance metrics and insights to interpret trends and drive strategic decision making and marketing plan development
Excel at problem-solving and approaching issues in multiple ways – proven creative and innovative problem-solving
Love collaborating across teams and should possess a positive attitude and demeanor
Strong leadership and communication skills – (must have demonstrated ability to influence, build, and maintain relationships at all levels of an organization)
Able to perform well managing multiple priorities and working in a matrixed environment
Self-starter who thrives in a dynamic environment – change and new opportunities should excite you!
Strong customer-first mentality, both internal and external
Excellent interpersonal, written, and oral communication skills
Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC, and social media
Experienced Martech user (ideally, you will have solid experience using Salesforce and Pardot)
Qualified candidates may apply online by clicking here.