Houston Methodist Baytown Hospital, located 35 miles southeast of Houston, is the area’s only full-service hospital offering specialized medical care for patients at every stage in life. Houston Methodist Baytown houses 226 operating beds, with 15 operating rooms and more than 1,700 employees. The hospital brings Texas Medical Center excellence and quality care close to East Harris and surrounding counties.

We are currently seeking to hire a Senior Marketing Specialist. In this role you will be responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. You will contribute to strategy and optimization of various marketing programs. In addition, you will manage relationships with administration, physician leaders, vendors, and other stakeholders as assigned. You will also implement, measure, and optimize marketing/sponsorship plans in partnership with management. The selected candidate will contribute to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

RESPONSIBILITIES:

Leads and maintains positive relationships with hospital leadership, sponsored organizations, and vendors to educate on strategic marketing initiatives

Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager. Implements strategies and tactics to increase talent pipeline in key targeted roles as assigned

Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals

Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports

Manages relationships with vendors for campaigns, events, and initiatives

Leads planning implementation, follow-up for sponsorship elements and events

Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging

Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned

Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually

Develops clear and concise communications, reports, and presentations with compelling data for leadership

Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors

Develops paid recruitment advertising campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs)

Submits invoices on time; tracks and adheres to budgets for assigned projects

Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement

Proactively problem solves when challenges present themselves

Partners with leadership to represent Talent Acquisition, Marketing or Advertising in hospital or system committees as needed

Partners with Talent Acquisition, Marketing and Human Resources Director (HRD) team to position Houston Methodist as employer of first choice as assigned

Perform other duties as assigned

REQUIREMENTS:

Bachelor’s Degree in Business, Marketing, Digital Communications, Communications or related field

6 years of experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising

Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

Ability to lead meetings, conversations and present with authority

Able to work under pressure and balance many competing priorities

Positive and supportive attitude and demeanor

Ability to multi-task and work in an organized manner

Able to uphold confidential and sensitive information

Proficient in spreadsheet, word-processing, and presentation software

Sound judgment and decision-making ability, with strong analytical and critical thinking skills

Able to independently resolve conflicts and understand when to escalate issues

Proactively manages own professional development, including receiving, seeking out and acting on performance feedback

Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue

CONTACT:

Qualified candidates may apply online by clicking here.