United Way of Greater Houston is currently seeking to hire a well-rounded individual who will fill a key role on the Brand Team as a Social & Digital Marketing Coordinator. In this role, you will primarily manage the strategy, creation, posting, interaction and monitoring of multiple social media channels, with the goal of educating the public on the work and impact of United Way and continually driving growth. You will exercise creativity through copywriting, some photography and videography on mobile to create captivating content, while also exercising analytical skills to evaluate social engagement and implement search engine optimization/search engine marketing (SEO/SEM) strategies. Additionally, the selected candidate will assist with other Brand Team functions as needed, from facilitating copy translation to ensuring adherence to brand standards.

RESPONSIBILITIES:

Creates, posts and monitors organic and paid content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube) in collaboration with Brand Manager(s) and Chief Brand Officer

Works regularly with individuals across United Way to develop and maintain editorial calendar for various channels and audiences

Regularly crafts and posts on all social channels, including writing and some video and graphics production

Constantly monitors social interaction and responds as needed within a reasonable timeframe including evenings and weekends

Researches and tags key handles, hashtags and influencers

Stays informed of industry and market trends and makes recommendations to increase engagement with United Way social media

Tracks social engagement and other relevant metrics; collaborates with Brand Team to analyze social, web, advertising and earned media metrics; gleans key findings to improve strategy and tactics

Creates social personas for each channel to guide creation of content that resonates with target audience

Encourages and educates staff and close constituent groups about engaging with United Way social media

Attends events and participates in special initiatives in order to craft intelligent social content, some of which may occasionally require evening/weekend time

Works closely with in-house photographer/videographer to coordinate “coverage” of events; captures photos and video using personal mobile device or United Way equipment as needed

Assists with daily news report, media tracking and other media/internal communications efforts as needed

Provides assistance as needed with copywriting, editing, proofreading and content creation

Facilitates translation of copy from English to Spanish for use in collateral pieces and other marketing platforms

Helps to monitor use of United Way brand by outside organizations and assists in facilitating periodic Brand Compliance Study

Works on other special projects and organizational activities as directed by Brand Manager(s) and Chief Brand Officer

Works with Brand Manager(s) to develop and implement SEO strategies, working toward organic search optimization

Performs thorough keywords research

As budget allows, begins to develop and implement SEM strategies that maximize ROI, potentially including but not limited to pay-per-click (PPC), remarketing, social advertising campaigns

REQUIREMENTS:

Bachelors or better in Marketing or related field from an accredited institution

3-5 years of professional experience in social media, marketing, communications, etc.

Proven expertise with paid and organic marketing on Facebook, Twitter, Instagram, LinkedIn and YouTube for business purposes

Intermediate skill in photography and videography especially on mobile devices

Polished & professional written and verbal communications; confidence to approach and interview key constituents/VIPs

Excellent bilingual writing and translation skills strongly preferred (English and Spanish)

CONTACT:

Qualified candidates may submit their resume via email to: This email address is being protected from spambots. You need JavaScript enabled to view it..

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