Boasting a 300-acre tree-lined campus in Houston, Rice University is ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio, and a residential college system, which supports students intellectually, emotionally and culturally through social events, intramural sports, student plays, lectures series, courses and student government. Developing close-knit, diverse college communities is a strong campus tradition, which is why Rice is highly ranked for best quality of life and best value among private universities.

Our Public Affairs team is seeking a social media specialist. In this role, you will use a unified brand and communications strategy to plan, produce, and publish content that promotes Rice on social media platforms. In addition, you will support marketing campaigns to raise awareness and support for the university. You will serves as the primary staff member responsible for content creation and the monitoring and maintaining of Rice’s social media platforms.  You will track metrics, identifies trends, recommend responses and devise social media strategy to address assigned topics.  The selected candidate will work with the internal creative teams to develop tactics to support social media initiatives in the Office of Public Affairs, as well as with communications teams across the campus to ensure alignment. The salary for this role will be commensurate with experience and qualifications.

RESPONSIBILITIES:

Serve as the primary staff member responsible for establishing, developing, monitoring and maintaining Rice’s social media presence

Write copy, design, and coordinate the production of social media communication content

Participate in online social media conversations

Identify high priority or sensitive social media conversations ( make recommendations on how to address issues)

Develop integrated social media communication plans to meet objectives

Build digital communities through social media channels and grow and engages user base

Manage social listening efforts and reports back to management, especially in crisis communication scenarios 

Collaborate with Public Affairs teams (news, video, web) to develop social content

Provide customer service to constituents across digital channels

Compile data, analyze, and report on social media efforts 

Act as internal advocate for social media community efforts, builds support for social initiatives among internal stakeholders and drives best practices 

Manage overall development and refinement of social media strategy and innovative approach to content 

Monitor trends and develop relevant content

Perform other duties as assigned

REQUIREMENTS:

Bachelor degree

Two (2) years of professional experience in a marketing communications team working with social media content, media relations and web teams

Proven knowledge of social media/digital platforms

Familiar with digital media technology and current and future trends

Strong written and verbal communication skills

Organized, creative, and able to take direction and work to meet expected deadlines and schedules

Demonstrated team player

Knowledge of and proficiency with Associated Press (AP) style

Bachelor’s degree or higher in English, journalism, marketing or related communication fields is preferred

Experience in nonprofit, higher education or consumer-facing digital marketing is preferred.

Experience with digital media creation, analytics and data tracking is a plus

Able to support the campus during emergency situations and provide related essential services remotely or on site before, during or after a campus emergency (if necessary)

CONTACT:

Qualified candidates may apply online by clicking hereIMPORTANT:  Please submit a cover letter, resume, and samples of your previous work. Rice University is an Equal Opportunity Employer with commitment to diversity at all levels, and considers for employment qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability or protected veteran status. Current Rice University COVID policies, which include vaccination, face mask, testing, gatherings, occupancy limits, and travel policies can be found here: https://coronavirus.rice.edu/policies