Sr. Digital Marketing Manager [JRP-01121]

SCI is North America’s leading provider of funeral, cremation and cemetery services. Our nearly 25,000 associates are driven by our guiding purpose to compassionately support families during their most difficult times, celebrate the significance of life and preserve memories that transcend generations. We’ve created a culture of Service Excellence to our families and to each other. It’s the reason more than 450,000 families turn to us each year to care for their loved ones.

We are currently seeking to hire a Sr. Digital Marketing Manager. In this role, you will help identify, develop and execute digital marketing initiatives to drive awareness, preference and leads for SCI brands, with a focus on Dignity Memorial. These initiatives will attract qualified web traffic to SCI brand websites, convert web traffic into prospects and leads, and facilitate ongoing engagement with site visitors to increase awareness and preference. The selected candidate will have a demonstrated track record of delivering measurable business results in a digital marketing environment.

RESPONSIBILITIES:

Generate qualified Web traffic, prospects, and leads

Develop, execute and optimize effective and efficient digital marketing programs; tactics may include but are not limited to SEO, PPC, online display, mobile, social, content marketing, directories and partnerships

Manage agencies with multi-million dollar advertising budgets to drive leads, engagement and awareness

Oversee content marketing competency, including social media, to drive leads and engagement through paid, earned and owned channels

Convert through a data-driven approach, balancing volume and efficiency

Manage backlog of A/B testing, conversion rate optimization and UX testing opportunities to improve performance

Identify and execute campaign optimizations in paid, owned and earned digital media

Partner with product management and technology teams to design, write requirements, develop and QA web bugs and enhancements impacting performance

Lead a team of 3 specialists in digital advertising, search engine optimization (SEO) and content marketing, plus external agency partners, consultants, and writers

Work closely with sales, brand, email and field marketing teams

Act as subject matter expert for digital demand generation for the company

Ensure programs are executed in strict conformance with legal, compliance and risk management guidelines

Develop and implement processes to plan and execute digital marketing campaigns

Keep current with emerging web and marketing technologies and best practices

REQUIREMENTS:

Bachelor’s Degree in Marketing, Advertising, Communications, MIS, Computer Science or related field

Minimum five (5) years’ digital marketing experience with increasing responsibility for campaign performance; seven (7) years is preferred

Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software (certifications in these tools or related tools is a plus)

Proficiency in Excel; familiarity with content management systems (CMS), HTML, CSS, Javascript, third party ad serving and bid management software

Experience in developing direct response and branding digital marketing initiatives in large organizations, with experience at multi-location businesses a plus.

Strong business and analytical acumen; quick to recognize trends and revenue opportunities

Excellent communication skills both verbal and written across all organizational levels

Strong interpersonal and relationship building skills, experience with generating support from multiple and diverse stakeholders, and interacting with business and technology partners

Ability to successfully project manage multiple projects and balance competing priorities

CONTACT:

Qualified candidates may submit their resume via email to: kelly.levar@sci-us.com.