Assistant Vice President of Digital Marketing and Communications [JRP-02264]

Posted On: Feb 24, 2023
Company: United Way of Greater Houston

The United Way of Greater Houston is currently seeking to hire an Assistant Vice President of Digital Marketing and Communications. In this role, you will develop an integrated external and internal marketing and communications strategy to support United Way’s mission to improve lives, build a stronger community, and create meaningful opportunities for people to prosper. You will create business and communications strategies that underpin the expansion of the awareness of our work, ensure consistency in brand messaging that drives engagement and revenue growth, and implement and oversee the organization’s external and internal communications plans as well as create and execute plans to expand our digital footprint. In addition, you will develop marketing campaigns to engage the virtual community in our work. The selected candidate will negotiate advertising and sponsorship contracts to deliver solid ROI. You will also develop and maintain digital KPIs and a measurement framework for owned, organic and paid media ensuring that digital marketing investments are prioritized, the latest techniques are used across platforms and mediums, and volunteers, partners, donors and prospects are actively engaged. The salary range for this role is $132K-$140K, depending on experience.


  • Leads the development of strategic content and creative for United Way of Greater Houston communications and collateral to effectively communicate to constituents, internally and externally.
  • Supervises the communication team, which includes six to eight professional employees, addressing personnel/staffing issues and providing routine feedback, coaching and evaluation
  • Manages the project load and activities of the team to ensure that deadlines and priorities are met, and brand guidelines are enforced
  • Proposes courses of action that further the objectives, priorities, and vision of the organization.
  • Helps keep team members informed and inspired.
  • Works with Vice President and CAO to implement key initiatives and creative concepts, advertising and PR efforts. Works on special projects and other organizational activities as assigned.
  • Works closely with all United Way of Greater Houston constituencies/stakeholders.
  • Identifies messaging and communication trends and insights
  • Provides direction and oversight for all advertising and management of analytics for paid advertising, social media, web, pro bono and earned media analytics
  • Manages the communications team, including coaching, performance management, digital marketing operations management, project management, training, and hiring
  • Develops and manages the brand budget
  • Serves as the point of contact for crisis communications
  • Serves as the lead staff person on the marketing committee in partnership with the VP & CAO.
  • Achieves results through people development by building and leading a diverse team, ensuring work is aligned with the mission and strategy
  • Invests time and resources in development and succession planning
  • Actively seeks opportunities to optimize financial costs and investments when making decisions that have a financial implication.
  • Identifies and grooms high potentials
  • Coaches and mentors employees and teams


  • Bachelor’s degree in Marketing or related field from an accredited university and 8-10 years of experience in digital marketing.
  • Ten+ years progressive work experience in marketing, PR, communications, or media relations.
  • Experience managing a team of professionals with varying skill sets.
  • Excellent written and oral communication and editing skills.
  • Excellent project management skills – accuracy, timeliness, and attention to detail.
  • Experience with digital and print communications.
  • Proficient in Outlook, Word, Excel, PowerPoint and working knowledge of design and web software
  • Serve as crisis management point of contact
  • Capable of effectively presenting information to top management and the public.
  • Demonstrated success in handling confidential and critical information.
  • Proven ability to work in a fast-paced environment.
  • Ability to work with diverse groups including volunteers, staff, vendors and agency representatives.
  • Commitment to extraordinary customer service.
  • Ability to meet organizational objectives, use available resources efficiently, maintain high levels of employee performance and professionalism, and provide excellent service to constituents.
  • Able to delegates effectively
  • Ability to assess skill strengths and weaknesses of individuals and teams to determine what actions are appropriate to build and/or improve the needed skills
  • Demonstrated knowledge and understanding of the language and concepts of DEIB.
  • Approaches all work with an element of fairness or justice that seeks to address systemic injustice, inequity, or oppression
  • Able to model behaviors that bring traditionally excluded individuals and/or groups into processes, activities, and decision/policy making in a way that shares power.
  • Ability to assess skill strengths and weaknesses of individuals and teams to determine what actions are appropriate to build and/or improve the needed skills.
  • Able to accommodate a flexible work schedule that may include event attendance before or after normal business hours and periodically on weekends.
  • Understands the community and its business environment, which involves consideration and understanding of future business needs within a changing social, political, economic and technology environment.
  • Understands general business and financial principles required to effectively lead, manage, and align resources for performance.
  • Understands and processes complex information and exercises sound judgment, considering the situation, the issues, the key players, and the levels of authority involved.
  • Understands a given situation or problem by combining information that is readily available
  • Identifies patterns or connections between situations that are not obviously related
  • Identifies key or underlying issues in complex situations


Posted On

Feb 24, 2023


United Way of Greater Houston