CRM Coordinator [JRP-03121]

Posted On: Mar 7, 2023
Company: Lone Star College

Lone Star College (LSC) offers high-quality, low-cost academic transfer and career training education to 93,000+ students each semester. LSC has been named a 2021 Great Colleges to Work For® institution by the Chronicle of Higher Education and ranked 35th in Texas in the Forbes ‘America’s Best Employers by State’ list. LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College. Lone Star College-System Office employees are based at one of two System Office locations: The Woodlands and University Park. Both are the site for multiple administrative departments and system-wide training programs.

The Chronicle of Higher Education’s “Great Colleges to Work For” is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions. Lone Star College was recognized in five areas: Confidence in Senior Leadership; Diversity; Facilities, Workspace & Security; Job Satisfaction; and Work/Life Balance.

We are currently seeking to hire a CRM Coordinator. In this role, you will be primarily responsible for the coordination of all prospective student communications in relation to the customer relationship management (CRM) system. You will serve as the lead for all outgoing prospect communications and collaborates with multiple departments across Lone Star College System to facilitate successful recruitment efforts. The salary range for this role is $48,152–$55,375, which is dependent upon experience and the selected candidate will report to the Director of CRM & Digital Engagement.


  • Creates and monitors the day-to-day and some long-term operations of CRM communication tools including but not limited to records maintenance, queries, campaigns, ad hoc emails, forms, events, data imports and exports
  • Creates and deploys recruitment communications in multiple modalities, including email, text, direct mail, social media, and web
  • Works collaboratively with others across Lone Star College System in coordinating methods of marketing student programs, events and activities that support enrollment and outreach
  • Provides CRM support and training to team members across Lone Star College by managing user accounts, CRM enhancements, and configurations as necessary
  • Executes content strategies that are aligned with LSC brand standards. Participates in creative copy and design decisions, to include print, digital marketing, lead nurturing email campaigns, social media posts and web content
  • In conjunction with colleagues and supervisors, identifies gaps or areas of opportunity within the prospective student journey and available market research (executes action plans to address these areas by setting engagement goals and establishing key performance indicators)
  • Stays current on best practices, tools and emerging trends related to developments in marketing strategy, content development and audience engagement from in and outside the higher education industry
  • Handles PeopleSoft processes, data entry, and queries related to enrollment management
  • Related duties as assigned


  • Excellent written and interpersonal communication skills
  • Ability to work collaboratively in a student-centered, team-oriented environment
  • Ability to identify relevant data and use it appropriately in decision-making
  • Technical expertise with CRM and analytical systems
  • Strong organizational skills with attention to accuracy and detail
  • Knowledge of web and marketing analytic tools
  • Bachelor’s Degree and at least 3 years of directly related work experience, or an equivalent combination of education and experience
  • Higher education experience is preferred
  • Experience working with Salesforce, Radius, Slate or similar CRM tools is preferred
  • Graphic Design, Web Design or HTML-email design experience is preferred
  • Experience with reporting/querying tools including Google Analytics is preferred
  • Experience with Search Engine Optimization (SEO) strategy is preferred

Special Note to Applicants:  Job Opening ID# 38455


Posted On

Mar 7, 2023


Lone Star College