Boasting a 300-acre tree-lined campus in Houston, Rice University is ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio, and a residential college system, which supports students intellectually, emotionally, and culturally through social events, intramural sports, student plays, lectures series, courses, and student government. Developing close-knit, diverse college communities is a strong campus tradition, which is why Rice is highly ranked for best quality of life and best value among private universities.
We are currently seeking to hire a Digital Communications and Marketing Specialist II. In this full-time role, you will serve as the primary staff member for establishing, monitoring, and maintaining the internal and external digital presence for the Doerr Institute for New Leaders at Rice University, with the goal in mind of increasing brand awareness and departmental visibility. In addition, you will be a liaison between the Doerr Institute, Rice constituents, and the rest of the world. The selected candidate will thrive in a fast-paced, team-oriented environment and will be a self-starter with the ability to manage competing priorities, think broadly, and interact with a wide range of stakeholders with professionalism. This role offers a flexible work schedule (minimum of 2 days in the office per week) and the salary range is $60,000 – $72,000.
RESPONSIBILITIES:
- Recommend, develop, and implement the digital communication and brand strategy for Doerr Institute
- Write, design, and coordinate the production of digital communication and marketing materials
- Develop integrated communications and/or marketing plans to meet objectives
- Build digital community through social media channels, blogs, and the web
- Grow and engage user base
- Design and develop graphics and web pages
- Manage social listening efforts and report back to management
- Provide customer service to constituents across digital channels
- Represent organization to constituents, campus, media
- Develop content used to engage constituents and grow channels
- Curates digital content
- Compile data, analyze and report on social media use
- Act as internal advocate for digital community efforts, building support for social initiatives among internal stakeholders and driving digital best practices
- Contribute to overall development and refinement of digital community strategy, and innovative social initiatives
- Guide event planning and execution
- Manage vendors on specific projects
- Develop the brand strategy for the institute incorporating appropriate channels
- Manage program budget, goals, and objectives in alignment with organizational goals
- Manage market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting
- Assess market opportunities and tracks market trends
- Recommend marketing improvements based on findings
- Perform all other duties as assigned
REQUIREMENTS:
- Bachelor’s degree (in lieu of the education requirement, additional related experience, above and beyond what is required, on an equivalent year-for-year basis may be substituted)
- 2 years of related work experience managing social media and digital communication platforms leaders in private, public, or social sectors
- Three years of experience managing social media and digital communications platforms
- Experience in external communications in an academic or leader development environment
- Experience managing materials and logistics for national or international conferences
- Experience measuring impact of digital campaigns using Google Analytics and other analytics tools
- Experience with maintaining websites using a content management system, preferably Drupal
- Experience designing print and digital media such as posters, videos, ads, digital displays and email campaigns
- Experience coordinating media relations to include sponsored content, paid advertising, and earned media
- Experience serving as a brand manager, specifically implementing standards and strategies to elevate a brand
- Deadline driven proficiency in writing quality content for paper and/or electronic marketing materials
- Able to manage and triage various communications requests; can generate content, coordinate with others as necessary to manage projects and complete requests in a timely manner
- Professional demeanor, works well in teams, detail-oriented
- Experience with HubSpot or equivalent marketing automation software
- Strong oral and written communication skills
- Good organization and creativity skills
- Good analytical problem-solving skills
- Familiar with AP Style
- Familiar with technology, social platforms, current, and future trends
- Ability to take direction and work to meet expected deadlines and schedules
- Demonstrated team player
Special Instructions to Applicants: All interested applicants must attach a cover letter and a resume in the Supporting Documents section of the application in a PDF format. Please note that the applicant tracking system does not convert attachments in Word format successfully.