Established in 1903, HCMS is the professional organization for physicians in Harris County and the largest county medical society in the nation, representing more than 12,500 physicians and medical students. When coupled with Texas Medical Association, HCMS has a strong voice in the Texas Capitol and have significant influence on medical legislation and socioeconomic issues that affect physicians and their patients. HCMS also brings together the diverse interests of its members by facilitating communication among specialty societies, hospitals, young physicians, female physicians, international physicians, medical students, and academic institutions to find solutions to common challenges and develop collaborative relationships. Throughout this long history, HCMS has diligently worked to improve healthcare and medical standards in Harris County.
We are currently seeking to hire a Digital Communications Specialist. In this role, your primary focus will be to work on a variety of products including websites, newsletters, monthly email distributions, exhibitions, and general marketing materials. In addition, you will be responsible for meeting monthly sales goals for classified advertisements in the Organization’s newsletter.
RESPONSIBILITIES:
Graphic Design/Layout Design/Website Management/Social Media Management – 40%
- Think creatively and develop new ways to enhance internal and external communications
- Ensure the consistency of our Organization’s brand through the visual presentation of our publications
- Use design software (e.g. Illustrator, InDesign, Canva) to create marketing materials, email templates, signage, and other media for all internal departments
- Manage content and visual updates to the Organization’s website
- Develop the layout and production design of pictorial roster, corporate reports, and other publications
- Schedule project development and implementation using defined budget constraints
- Create and compile design elements such as icons, photographs, and other components, to create an attractive website design
- Work as part of the communications team to develop strategic messaging that supports the Organization’s ongoing activities
- Create content for social media and assist in managing social media calendar
Newsletter Management – 40%
- Organize and proofread staff-written articles into newsletter layout
- Create any graphics necessary for articles
- Manage and sell newsletter classified advertisements according to budget goals
- Work with printing company to print newsletter
- Promote the newsletter and its articles on social media and via email
Business Development – 20%
- Develop new business contacts to promote newsletter classified advertisements
- Distribute or deliver marketing materials to potential advertisers
- Enter contact information and sales activity into communications/sales database
- Design tools to assess the effectiveness of current campaigns by measuring success and profitability
- Work with Accounting to ensure accuracy of charges for newsletter classified advertisements
- Ability to read analytics and adjust future campaigns as necessary
REQUIREMENTS:
- Bachelor’s Degree in Graphic Design, Communication Arts, Advertising/Marketing, Public Relations or a related discipline is preferred
- Design portfolio that showcases layout and graphic design using Adobe products
- Proficient with Adobe Illustrator, Photoshop, and InDesign
- Mass email distribution system i.e., Informz, Constant Contact, etc. is preferred
- HTML/CSS experience is preferred
- Experience with both traditional and digital presentations
- Experience with both print and video formats
- Ability to take concepts and ideas and transform them into vibrant, engaging images
- Expert command of challenging and changing environment
- Strong organizational and customer service skills
- Strong attention to detail
- Able to handle multiple projects and changing priorities
- Experience with a sales database (e.g. ACT!, SalesForce) is preferred
- Understanding of general business etiquette and professional communication
- Ability to understand and follow oral and written instructions and to work effectively with other HCMS employees, HCMS members, and potential clients for newsletter classified advertisements
- Organized and able to pay strict attention to detail while handling multiple tasks
- Maintain professional communication skills and proper phone/written communication etiquette
Special Note to Applicants: This role is eligible for Hybrid Telecommuting.