Laura U Design Collective (LUDC) is currently seeking to hire a Marketing Manager for our fast-paced design firm. In this role, you will be responsible for all social media and some digital marketing, including emails and website updates. You will also facilitate one of the most important parts of our firm’s story, project photography. The selected candidate will love content creation and have a head full of new ideas relating to brand building and lead generation. In addition, you will have a strategic mindsight as you’ll be a leader of our marketing initiatives firm-wide.
RESPONSIBILITIES:
- Create marketing content, both digital and traditional (content includes social media posts, Instagram stories, Reels, YouTube videos, and TikToks, as well as graphics/photography for website, emails, and other printed collateral)
- Set up in-studio photoshoots to promote major marketing initiatives, our process, and our people
- Ideate, create, and deploy MailChimp campaigns
- Implement social media marketing strategy
- Schedule and post daily, weekly, and monthly according to editorial schedule on all active social media platforms
- Review comments, likes, shares and engage with followers (both on a national and hyperlocal level)
- Assist in building a network of social brand advocates – we want our clients, vendors, and other design partners to rave about us
- Help identify social media collaboration opportunities with vendors, influencers, and others
- Develop comprehensive, holistic project promotion plans, with guidance of leadership
- Determine the projects to photograph, under direction of leadership team, and identify the right team to execute exceptional photography (including photographer, stager, etc.)
- Create editorial pitches for finished photography and online publication of projects in owned media (social, website, email)
- Manage LUDC media and content curation
- Organize all photography, videos, and stock images for use in various platforms to shared drives
- Maintain the Laura U editorial calendar alongside Marketing Director and Copywriter
- Assist Communications Director with compiling materials needed for editorial pitching, award submissions, marketing events, and other marketing initiatives outside of social media
- Coordinate marketing events under the direction of Director
- Assist with the execution of the client gifting process
REQUIREMENTS:
- Degreed and experienced
- Bachelors degree in Marketing, Communication, Journalism, English, or similar
- Tech Savvy
- Strongly proficient in the use of Instagram, Facebook, Linkedin, and Pinterest
- Knowledgeable of Google Analytics, WordPress
- Experienced with editing software is a plus
- Knowledgeable of social media scheduling tools, like Buffer, Sprout Social, Hootsuite, or Iconosquare
- Skilled at photography or photography experience is a plus