McDermott is expanding and advancing a robust, integrated marketing strategy and seeks an early-career team member who is passionate about all types of marketing to join our diverse team of communications and marketing professionals as a Marketing Specialist.
RESPONSIBILITIES:
- Support and execute McDermott’s digital strategy, specifically via website and social media
- Bring best practices and new ideas for McDermott’s social media presence
- Manage routine website maintenance and nurture working relationships with website vendors
- Collaborate with stakeholders across the business to develop content for digital channels; manage review and approval process
- Support and execute comprehensive brand and campaign strategies
- Write compelling content for marketing materials, including ads, brochures, presentations, conference booths, etc.
- Organize and execute global conferences and tradeshows
- Support execution of large-scale, multi-faceted marketing projects
- Collaborate with internal Creative team to develop global marketing collateral (brochures, presentations, etc.) in alignment with brand guidelines
- Conduct market/competitor research to inform new marketing strategies
- Support global and business line conference and tradeshow strategy
- Conduct research and analysis to contribute to annual conference and tradeshow planning, including budgeting and resource allocation
- Research and recommend strategic speaking opportunities for senior executives
- Operate effectively in a deadline-driven environment
- Remain aware of and provide recommendations on new marketing channels
- Remain abreast company priorities and changes; adapt marketing strategies appropriately
REQUIRMENTS:
- Resourceful problem solver
- Self-starter with high standards for quality of work
- Methodical worker who can balance many priorities
- Calm under pressure and able to work effectively in a dynamic environment
- Organized & thorough
- Able to work both independently and collaboratively
- Excellent communicator with a proven ability to interact with stakeholders at all levels
- Forward-thinker with the ability to anticipate challenges and proactively navigate them
- Bachelor’s degree in business, marketing, communications, or a related field
- 3-5 years of experience in B2B marketing, communications, or a similar role
- Project management
- Excellent writing and editing skills
- Experience with Website CMS
- Experience with project management tools
- Working knowledge of SEO best practices and implementation, as well as Google Analytics
- Working knowledge of Sprout Social
- Strong understanding of social media KPIs
- Solid business and technical acumen