You’re out to reimagine and reinvent what’s possible—in your career and the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re searching for talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company operating in more than 170 countries worldwide. It is united in creating technology that makes life better for everyone. Our history: HP’s commitment to diversity, equity, and inclusion – it’s just who we are. From the boardroom to the factory floor, we create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative, which helps grow our bottom line. Come to HP and thrive!
At HP, we are enabling a new kind of relationship between employers and their employees – one that harnesses the power of AI to drive productivity and business growth while creating experiences that allow people to thrive in life and work. Our Digital Services team is building enterprise software solutions to help CIOs and IT managers realize this.
We are currently seeking to hire a Principal Product Marketing Manager for our Digital Services team. In this role, you will develop the value proposition, positioning, narrative, messaging, and core content for our HP Workforce Experience Platform. You will be a leader with proven SaaS product marketing experience and you will help transform the way we market this offering and connect with CIOs and IT managers. In addition, you will collaborate effectively with the business unit, regional marketing leaders, insights, Marcom, and Public Relations to deliver our vision. The selected candidate will be a strong people leader, visionary, innovative thinker, and influencer who can stitch product, sales, and marketing needs and constraints to deliver on-target narratives that help exceed company goals. You will use your mix of technical savvy with strong storytelling to bring to life state-of-the-art technology to everyday customers.
RESPONSIBILITIES:
- Synthesize Insights, competitive intelligence, product usage, and consolidated VOC reports on HP software solutions
- Define the customer problem and work cross-functionally to ensure product-customer fit
- Simplify persona development and develop buyer graphs to inform marketing content, media, and GTM strategy
- Set vision for product naming and branding architecture
- Deliver portfolio and product value proposition and user selling proposition
- Deliver launch core content, PR briefing docs, and product messaging
- Provide marketing/brand guidance to global and local Marcom to drive win rates for products and services
REQUIREMENTS:
- 8+ years of experience in Product Marketing and Brand Marketing
- 5+ years of SaaS marketing/product marketing experience
- Experience in the digital employee experience (DEX) industry is preferred
- Proven ability to articulate and communicate vision and narratives.
- Demonstrated competence in leading and inspiring cross-functional teams to action.
- Expert in writing product positioning materials and experience in partnership with marketing and PR on customer messaging.
- Strong business acumen and experience with a deep understanding of product, sales, and marketing constraints.
- Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
- Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
- Able to identify market opportunities and articulate competitive differentiators.
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).