Product Line Marketing Specialist [JRP-05077]

Posted On: May 6, 2023
Company: Sulzer USA Inc.

Sulzer is a global leader in fluid engineering and chemical processing applications. We specialize in energy-efficient pumping, agitation, mixing, separation, purification, crystallization and polymerization technologies for fluids of all types. Our solutions enable carbon emission reductions, development of polymers from biological sources, recycling of plastic waste and textiles, and efficient power storage. Our customers benefit from our commitment to innovation, performance and quality through our responsive network of 180 world-class manufacturing facilities and service centers across the globe. Sulzer has been headquartered in Winterthur, Switzerland, since 1834.

We are currently seeking to hire a Product Line Marketing Specialist. In this role, you will provide direct support to the Business Development Manager and the Marketing Team, and you will be responsible for translating the Business/Product Line strategy and needs into a coherent marketing strategy. In addition, you will be responsible for understanding the strategy of the business and will work with key stakeholders on creating a marketing plan that will support the strategy; this includes understanding the business target audiences, value propositions, messages and goals, building campaigns, and fully owning the strategy from conceptualization to execution. The selected candidate will collaborate closely between Business Development, Marketing, and key Stakeholders within our organization.


  • Work closely with the Product Line Business Owners in order to understand the current strategy and possible marketing needs
  • Translate business needs into a yearly (or longer) marketing plan to help support the Product Line strategies (understand the strategy (growth, new market penetration) and identify key messages, target clients., etc. needed to develop a coherent marketing plan)
  • Work closely with the Marketing Team in developing a marketing plan that will fulfill the strategic needs of the Product Line (this will include campaigns, targeted advertising, among others, geared towards the identified needs and using in-house and external tools)
  • Securing stakeholder buy-in and subsequently executing the marketing plan
  • Own the execution, monitoring and overall success of the marketing plan implementation
  • Work closely with the rest of the BD team, Stakeholders, and marketing team in executing all campaigns within the plan
  • Serve as link between PL Stakeholders and the rest of the marketing team throughout execution
  • Closely monitor the program and provide feedback to Stakeholders and Marketing team
  • Lead and support media creation and campaigns within the marketing plan that can include public relations, social media campaigns, shows, and events (virtual and live – trainings, webinars, shop tours, golf tournaments, etc.) in coordination with outside partners, marketing director RES AME and HQ
  • Administrate PL contact lists and evaluate LeadGen and campaign metrics
  • Support AME and Global Marketing Team as needed
  • Support the PL in diverse marketing requests as needed


  • Bachelor’s in marketing or similar Business degree – master’s degree is preferred
  • Minimum 3 years of marketing, communications, and social media experience – B2B experience is preferred
  • Minimum 3 years of digital marketing experience. Digital marketing certification preferred
  • Corporate branding experience is preferred
  • Experience in the rotating equipment market is preferred
  • Strong professional and technical writing ability
  • Proficient with latest versions of Microsoft Word, Excel, Power Point and SharePoint
  • InDesign and graphic design proficiency
  • Understand the key elements of the business; from services and competitors to overall key market elements that are intrinsic to the business success and growth targets
  • Experience with video and photography
  • Social media experience including LinkedIn, YouTube, Instagram and/or Facebook
  • Web experience including administration, optimization, paid search, and Google analytics
  • Content and image asset management experience
  • MarTech experience or equivalent in Sprout Social, Falcon, Pardot. Sitecore, Cvent,
  • Strong verbal and written communication skills with the ability to interface with personnel from diverse backgrounds at all levels of the organization
  • Experience in managing multiple projects at once; project management, plan executions and implementation


Posted On

May 6, 2023


Sulzer USA Inc.