The HP Office Print Global Marketing organization is currently seeking to hire a dynamic and results-driven Product Marketing Manager. In this role, you will develop differentiating and compelling value propositions, positioning, narratives, messaging, and core sales content that drive brand preference and enable commercial print business growth. You will be passionate about B2B business and marketing, and you will possess a deep understanding of market trends and customer needs. In addition, you will effectively collaborate with the business unit, regional marketing leaders, insights, Marcom, and Public Relations to deliver the vision. The selected candidate will possess strong communication skills, creativity, and the ability to integrate product, sales, and marketing needs and constraints to deliver on-target narratives that help exceed our company goals.
RESPONSIBILITIES:
- Conduct thorough market research to understand customer needs, market trends, and competitive landscape
- Analyze market data to identify opportunities and threats
- Gather and analyze customer feedback to inform product development and marketing strategies
- Maintain a deep understanding of customer personas and pain points
- Develop clear and compelling product positioning, messaging, and value propositions
- Craft and communicate product stories that resonate with target audiences
- Develop sales tools and training materials to support the sales team in effectively selling the product
- Conduct product training sessions and provide ongoing support to the sales team
- Manage budget with accuracy and in alignment with applicable company policies
- Exhibit a strong work ethic as a self-starter who takes initiative and can manage complex projects and deliver measurable results within tight deadlines
- Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team’s success
REQUIREMENTS:
- BA in Marketing or related field, MBA or similar is preferred
- 5-10 years of proven experience in product marketing, ideally with experience in B2B Communications
- Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging
- Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity
- Excellent written and verbal communication, including crafting compelling presentations and marketing collateral
- Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels
- Flexibility and the ability to pivot when changes occur rapidly
- Ability to interface effectively with executive management
- Natural curiosity with a passion for understanding market trends and customer needs
- Self-starter mentality and attention to detail with the ability to manage complexity and urgency
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).