HOUSTON, TX (November 2017) - The American Marketing Association, Houston Chapter, has identified 54 finalists for 20 different industry-based award categories and one overall marketer of the year for the 2017 Marketer of the Year Awards, December 4, 2017 at the Houston Museum of Natural Science.

The American Marketing Association’s Marketer of the Year Award (MOTY) recognizes marketing teams across Texas for their yearly marketing initiatives. MOTY distinguishes the top performers in the Texas marketing community for doing what they do best: branding a company, reaching a new audience, growing the business and changing perceptions.

To win the award, a national panel of judges compares MOTY entries to peers in their industry. Participants are asked questions about their marketing initiatives, the challenges faced in their industry and how they worked together as a team and contributed to the overall success of their organization.

“This [MOTY] looks at the entire marketing initiative, not a single project,“ said Heather Sasser, AMA Houston Co-Director for Marketer of the Year. “We have 20 categories based on industry and then the top winner in each of those categories will compete to be named Houston’s Marketer of the Year.”

In addition to the overall and categorical winners, this year Sysco will present a new sponsored award called the Sysco Innovator Award. This new award recognizes an individual or company for vision, purpose, resourcefulness and innovation with regards to marketing.

“The event itself is geared toward networking,” said Sasser. “We’ll have cocktails and heavy appetizers from 6 - 7:30 p.m. The awards will be from 7:30 - 8:30 p.m with comedian Mike MacRae as both the emcee and the night’s entertainment. Dessert will follow.”

To purchase tickets and find the complete list of finalists and past winners, visit www.amamoty.org

To learn more about MOTY and the AMA Houston Chapter, visit www.amahouston.org.

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AMA Houston is the Marketing Connection
AMA Houston is the leading educational information, career-building and networking resource for Houston’s marketing professionals and has been serving marketing professionals for more than 60 years. In connection with the Houston Business Forum and affiliated with the AMA, AMA Houston is one of the nation’s largest chapters and a 2016-2017 Chapter Excellence Award winner.

Photo Caption [AMA Houston MOTY 2016]: The American Marketing Association’s Marketer of the Year Award recognizes marketing teams across Texas for their yearly marketing initiatives. To win the award, a national panel of judges compares MOTY entries to peers in their industry. Participants are asked questions about their marketing initiatives, the challenges faced in their industry, and how they worked together as a team and contributed to the overall success of their organization. To learn more about MOTY, and the AMA Houston Chapter, visit www.amahouston.org.

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