The American Marketing Association (AMA) Houston Crystal Awards gala is Houston’s largest marketing event—attended by the marketing créme de la créme from virtually every industry and career level. The Crystal Awards gala, expected to draw over 700 attendees, will hand out more than 90 highly coveted trophies, including competitive categories such as website, branding, and marketing campaign. Expect a few surprises at the show that promises to leave attendees in awe. Winners join an elite group of marketers with exceptional results over the past 31 years.

Judging: No easy task

To ensure that judges are unbiased and fair, the Crystal Awards committee takes extraordinary measures. First, AMA Houston Crystal Awards judges—22 total—are senior marketing professionals all over the United States, including markets such as San Francisco, Austin, Dallas, Atlanta, and Washington, DC. In addition to category awards, Volunteer of the Year award—new this year—will be handed out. As an all-volunteer organization, AMA Houston created a Volunteer of the Year award to recognize one person for his or her dedication, time, and energy. The Judges’ Choice award—back from a one-year hiatus—will be the pinnacle award of the night. Every entrant is eligible to win and Judges’ Choice will be awarded to the entry that judges collectively regard as the best in show.

How does judging work? Each entry is judged twice by two different people. They do not discuss the piece to avoid groupthink, and the final score is calculated by combining the two scores. What do the esteemed judges typically look for? They review the overall piece, goals, and results (double weighted!). The most important question they ask themselves is “Did this actually work?”

Sponsorship: How the magic happens

The AMA Crystal Awards relies heavily on the generosity of cash and in-kind sponsors to launch a successful event. Sponsors can also expect generous returns on their investment. “The direct benefit to Skyline as a Crystal Awards sponsor is the visibility we are granted in front of our existing and target customers and partners,” said Sarah Koopersmith, President of Skyline Displays. “Not only do we get to support a great organization, have a lot of fun, and meet new contacts, but our brand is put on display to all attendees, before, during, and after the event. It's pretty awesome!”

The primary reason to sponsor is exposure. The second reason is access to the AMA network. AMA Houston provides multiple networking opportunities and the Crystal Awards committee strives to give sponsors maximum visibility at these events. Over 65% of attendees are senior-level marketers—the movers, shakers, and decision-makers of the marketing world. No other event in Houston provides as much exposure to the people that matter in marketing. New this year: The Title Sponsor. This is the biggest and most impactful way to sponsor the Crystal Awards because it provides exposure every time the show is mentioned.

Skyline Displays, Sullivan Group, Blue Sky Marketing, and Decode Digital have already shown their generosity towards the Crystal Awards. Will you join them?

“This is our second year sponsoring the Crystal Awards. Our experience last year was so fantastic that we are increasing our AMA sponsorships in 2017 to include luncheons as well.... It's a partnership where both parties win, and AMA not only gets that, they live it. We will continue to sponsor AMA as a result of the partnership and relationships we have developed...” Koopersmith continues.

Join our Texas-sized celebration of business success fueled by creative strategy. Sponsor the Crystals or purchase your discounted tickets today! The 2017 Crystal Awards Gala will take place Thursday, May 11th at the Bayou City Event Center. See you there.

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