AMA Houston Academy

AMA Houston Academy

From November 29, 2016 7:30 AM until November 29, 2016 10:30 AM

At United Way Community Resource Center

Posted by AMA Houston

Categories: AMA Houston Academy

Marketing: The Inside Job

As marketers, we all know that before we ever launch something externally, we have to earn the buy-in of our team, the c-suite, and often the company at large. That means that we always have an inside job as important as the outside. But how do you get people enrolled in your efforts that don’t understand marketing, how it works or even the language you’re using? How do you get a face to face meeting with your CEO and engage them in your plans?

Join us November 29 for a 2-part event as experts share insights and strategies to help us answer this important question. Plus, enjoy Louisiana-style breakfast on us from The Cajun Stop as you network with other marketers.

Register Now & Save up to $20

Jennifer Duhon AMA Academy Nov29

Jennifer Duhon
Head of Brand Strategy & Stewardship

Part 1: Insights from Shell Marketing Executive

Jennifer Duhon, head of brand strategy and stewardship for Shell, will discuss the top things she’s learned through her experience of working more than four years to get the internal buy-in needed to begin implementing brand strategy. Specifically, Jennifer will lead a discussion around:

  • The importance of understanding your internal audience as well as your external market
  • Determining what's important to your internal audience
  • Researching and information gathering to help support your case

Bambi McCullough AMA Academy Nov29

Bambi McCullough
Professional Speaker & CEO
Chrysalis Partners

Part 2: Inside Marketing, Where Do You Start?

Having a strategy in place is the first step to your job marketing inside your firm. In this interactive workshop, Bambi McCullough, executive coach and co-founder/CEO of Chrysalis Partners, will break down the key elements of your internal communications plan and inspire you into action.

Attendees will walk away knowing:

  • Their mission for their marketing department
  • The key players they need to make relationships with to earn buy-in
  • A game plan for how to best communicate within the company to enroll everyone in marketing efforts



November 29, 2016
7:30 am - 10:30 am

7:30-8:00am: Registration and Breakfast
8:00-8:30am: Facilitated Networking
8:45-9:30am: Presentation by Jennifer Duhon
9:45-10:30am: Members-only Workshop with Bambi McCullough


United Way Community Resource Center
50 Waugh Drive
Houston, TX 77007

Register Now


AMA Members
$55.00 | Early Bird: $45.00
AMA Student Member
$75.00 | Early Bird: $65.00
(Additional $10 for Part 2)


Register early and save! Early Bird pricing ends Nov 28th.


AMA Houston Academy: Education on a Mission

AMA Houston Academy is the educational arm of the American Marketing Association Houston Chapter that provides in-depth, hands-on learning opportunities for marketers in the Houston area.

The mission of AMA Houston Academy is to provide educational events and resources to our community in a way that crosses traditional industry segments (healthcare, energy, B-2-B, non-profit) so that marketers from all company types, job titles, functions, and disciplines will be able to apply new knowledge presented during Academy events to their every day jobs and broaden their personal skills.

In-Kind Sponsors

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