Glimpse > Glare: Insights into Micro-Video Marketing

Glimpse > Glare: Insights into Micro-Video Marketing

From October 22, 2015 4:00 PM until October 22, 2015 5:00 PM

At United Way Community Resource Center

Posted by AMA Houston

According to the U.S. National Library of Medicine the average attention span decreased from 12 seconds in 2000 to 8 seconds in 2013. Unsurprisingly, social media has adopted and embraced short-form video across several platforms. Are you telling your brand story in time to capture eyes, ears and wallets?

Join us for the Interactive SIG's The Glimpse > The Glare: How a Micro Content Strategy Can Impact Your Brand to learn how global brands like ExxonMobil, Samsung, BMW and HBO all leverage the convergence of micro content and social media to deliver powerful messages that delight, engage and influence target audiences in both B2B and B2C markets. From Vine to Snapchat, and Instagram people are sharing content in 6, 10, and 15-second videos. As brands and agencies grapple with the constraints of these platforms, a select few have risen to the top of the micro-video sphere. We will discuss strategy, trends, styles, influencers, and their effects upon the rising wave of short form video.

Interactive Marketing SIG event header Oct 22

Thursday, October 22
4 pm - 5 pm
United Resource Center
50 Waugh Drive


Expect to walk away with more knowledge and insights on how micro-content supports and builds brand messaging, what emerging platforms really hold potential, and considerations when developing and measuring results of micro-content on social platforms.

Join Frank Danna from Softway Solutions as he shares how global brands like ExxonMobil, Samsung, BMW and others deliver powerful messages in less than 15 seconds.

Key Takeaways:


Frank Danna Softway Solutions

Frank Danna
Sr. Director, Brand Strategy
Softway Solutions

Named #2 on the Top 10 list for Social Media Stop-Motion Artists by Ad Week.

Frank co-founded a micro-content agency that was acquired by Softway in 2014. He and his team have worked with some of the world’s top brands in navigating the social media landscape – providing massive value to his clients and consumers alike. Frank has worked with brands such as BMW, Samsung, Bank of America, Home Depot, HBO, Master Card, Unicef, ExxonMobil, Verizon and many others on social content strategy and deployment. He speaks around the country (most recently at SXSW in Austin and Internet Retailers Conference + Exhibition in Chicago) and was named as one of the Top 10 Social Media Stop-Motion Artists by Adweek.


Advance Registration - Save $10 by registering early!
AMA Members: $35
Non-Members: $49
Students: $30
(student ID required)

Paying at the Event
AMA Members: $45
Non-Members: $59
Students: $35
(student ID required)


Presenting Sponsor



Event Sponsor

Southwest Precision Printers 

Complimentary parking in the main garage adjacent to the United Way. For more information on this event, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Join us for AMA Houston's Happy Hour immediately following this Interactive SIG event at The Refinery Burgers & Whiskey. (just down Washington)