Multicultural SIG: How to successfully market to the LGBT Community

Multicultural SIG: How to successfully market to the LGBT Community

From June 17, 2016 8:00 AM until June 17, 2016 10:30 AM

At Bayou Bend Collection and Gardens

Posted by AMA Houston

LGBT Community

Recent estimates are putting the buying power of the LGBT community at $800 billion annually. With these astonishing numbers, marketers may need to adjust their plan to accommodate this group.

Join us and learn best practices in successfully marketing to this group of loyal consumers.

AMA Leadership has chosen to donate the net proceeds from the LGBT marketing event on Friday to the Pulse Victims Fund.

love for Orlando

 In this session, attendees will learn:


A.J. Mistretta, Visit Houston

A.J. Mistretta
Director of Public Relations
Visit Houston

A.J. currently oversees public relations efforts at Visit Houston and steered the national launch of the My Gay Houston campaign in 2015. He is an award-winning writer and editor and has written for magazines and newspapers in Houston, Dallas, Austin and New Orleans.

A.J. Serves on the board of several local LGBT nonprofits and published the book "100 Things to Do in Houston Before You Die."


vik lgbt

Vik Day
Weddings in Houston

Vik is President of Weddings in Houston, a family-run business that started in 1987 by his parents. Vik has always been at the forefront of the marriage equality movement and Weddings in Houston has embraced these views longer than any other media outlet. Weddings in Houston featured the first same-sex wedding in their magazine more than 3 years ago and has successfully branded and marketed its company to accommodate every couple who says "I do."

john lake lgbt

John Lake
Vice President & National LGBT Segment Manager
Wells Fargo

John develops and drives national LGBT marketing strategy across Wells Fargo's multiple regions and lines of business.

Prior to Wells Fargo, he served as Corporate Development Director for the Human Rights Campaign (HRC), America's largest LGBT advocacy organization. At HRC he led their national corporate sponsorship program, developed strategic partnerships with some of the world's biggest brands to build support to HRC's mission of LGBT equality.



Matt Skallerud Pink Banana Media


Matt Skallerud, President
Pink Banana Media

Matt began his online career in May 1995 with the launch of, one of the top 3 LGBT websites world wide.

Now he empowers his clients to reach the LGBT community using the most advanced techniques in the online marketing world today!

Friday, June 17, 2016
8:00 am - 10:30 am
Lora Jean Kilroy Visitor & Education Center at Bayou Bend
6003 Memorial Drive

Parking is Free & Easy: Use the Westcott Street entrance and park in the parking designated for guests. Additional parking in front of the BBVEC retail shop.

Each attendee will receive a small bottle of vodka compliments of Tito's Handmade Vodka!

Register Today


AMA Members: $35
Non-Members: $49
Students: $30
(Student ID required)

If you're a member, register early and save! Prices will go up by $10!

In-Kind Sponsors

OutSmart Houston LGBT Magazine

Bayside Printing - In-Kind Sponsor

Titos Logo Primary


Annual In-Kind Sponsors

Houston Business Journal

Creative Consumer Research