AMAH Gives Back

AMA HOUSTON GIVES BACK (AMAHGB) is the philanthropic arm of AMA Houston.

Each year, AMA Houston distributes a minimum of one third of net income in the form of AMAHGB Grants funding marketing efforts of local non-profit organizations. The grant program has long been the cornerstone of this program.

In June 2019, AMAHGB will also award a $5,000 scholarship to a local undergraduate marketing student. The scholarship will help offset the cost of higher education for an undergraduate marketing student with roots in or studying in the Houston marketing community. The 2019 deadline for application is Saturday, May 25, 2019.

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The Penny Todd Scholarship

Last year, the AMA Houston Chapter named its annual scholarship program in honor of Penny Todd, a past chapter president and the founding chair of AMA Houston Gives Back, the chapter's philanthropic arm that has donated over $50,000 in grants to help nonprofit organizations with their own marketing programs.

The AMA Houston Chapter Penny Todd Scholarship will again award a scholarship in 2019 to a deserving Houston-area undergraduate college student majoring in marketing or a related field (see Eligibility below). To donate to the scholarship fund, please click on the button below.

Penny ToddPenny Todd

AMA Houston President (2007-2008)


Applicants must:

  • Have a 3.0 Grade Point Average (GPA) or greater on a 4.0 scale
  • Either be attending school in the greater Houston area or have graduated from high school in the greater Houston area
  • Be enrolled in a full-time undergraduate course of study at an accredited 2-year or 4-year college or university with a declared major in marketing, advertising, graphic arts, media or related field of study.

AMA Houston Gives Back scholarships will be awarded without regard to race, color, creed, religion, gender, sexual orientation, gender identity, disability, or national origin.


Applicants are solely responsible for gathering and submitting all necessary information. All information submitted is confidential and will be reviewed by a Scholarship Committee appointed by the AMAHGB chair(s) and AMA Houston board leadership.
Students must submit:

  • A completed application form that provides contact information, statement of financial need, grade point average, related coursework listing, volunteer/extracurricular activities and community involvement.
  • An essay outlining career goals, and/or reason(s) for selecting marketing as a career and how the scholarship will impact those goals. Response should be no more than 750 words.
  • A minimum of two (2) recommendations from qualified adults who are not family members but can speak with authority to the applicant’s attributes and character. Examples include professors, coaches, club sponsors, administrators or staff, clergy, community leaders, etc.
  • Proof of enrollment at an accredited 2-year or 4-year college or university.
  • An official transcript provided by the school in which you completed your last semester of course work.
  • Students are encouraged to submit samples of marketing coursework; for example, a marketing plan or campaign materials developed as part of coursework or through volunteer work. Group projects should be labeled as such and applicant’s contributions made clear.


Applications will be reviewed by the judging committee and finalists selected. Finalists will be contacted to arrange a brief, informal, phone/Skype interview with the committee. Finalists will be notified of final selection and the 2019 Penny Todd Scholarship recipient will be announced at the AMA Houston June Luncheon (June 12, 2019)


Submit completed applications with accompanying materials online no later than the deadline specified at The 2019 deadline for application is Saturday, May 25, 2019.

Apply Online Today!



The AMAHGB scholarship committee will select the scholarship recipient. All decisions are final. The selection committee may consist of AMA Houston board members, AMA leadership in other chapters, AMA Houston chapter volunteers, marketing leaders and marketing educators.

The scholarship committee will conduct a blind review of the scholarship applications. Names of applicants will be concealed. Any sitting member of the scholarship committee will refrain from participating in the selection process if there is the potential for a conflict of interest including personal, professional or familial relationships.

Scholarships awarded will be based on the scholarship committee selection procedures and available funds.

Scholarship recipients will be selected on the basis of academic achievement, financial need, participation in school and community activities, and recommendations. The committee will individually score applications based on an agreed-upon point system. The applicant with the highest score will win.

Evaluation criteria and weight
School and community involvement (20 pts)
Personal essay (25 pts)
Academic achievement (30 pts)
Two recommendation letters (25 pts)

Not all applicants will receive a scholarship.

Recipient will be notified in early June and will be invited to attend an AMA Houston luncheon as an honored guest and to be presented the scholarship.


Scholarship payments will be authorized by the AMAHGB Scholarship Committee and processed by the AMA Houston Treasurer. Checks will be made payable to the scholarship recipient's school or university and specified for use of the recipient identified by name and student ID number.


Scholarship recipients must be enrolled in their education programs no later than the fall of the year in which their awards are given. Recipients must notify the AMA Houston Treasurer of any changes of address, school enrollment, or other pertinent information relating to disbursement of scholarship funds.


The general conditions and procedures under which scholarships are made are subject to periodic review by the AMA Houston Board of Directors, including termination of the program.


Darla Bell, Co-Chair AMAHGB, (936) 321-6269, This email address is being protected from spambots. You need JavaScript enabled to view it.

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