Advancing Marketing Professionals

Empower your marketing skills with tips from top marketers

AMA Academy, formerly Special Interest Groups (SIGs), is a series of educational events that take a deeper look into the key trends, opportunities, and challenges facing every marketer today—B2B, B2C, agency, corporate, and business owners. 

At each event, you can expect a deep-dive session where speakers cover hot marketing topics and the latest best practices. No matter the type of company, job title, function, industry, or discipline you belong to, AMA Academy has a session beneficial for you.

Tactical Deep-Dive Sessions

Data & Analytics
Strategy & Planning
Brand & Execution
Relationship Management
  • Search Engine Optimization
  • Data Visualization
  • Website/Google Analytics
  • Data Compliance & Security
  • Digital Strategy
  • Positioning & Targeting
  • Content Strategy & Planning
  • Product & Service Development
  • Pricing Strategy
  • Marketing Management
  • Brand Identity & Voice
  • Storytelling
  • Copywriting
  • Social Media Marketing
  • Campaign Execution & Automation
  • Customer Experience
  • CRM Tools
  • Sales Intelligence
  • UX/User Research

Upcoming Academies

If there are no events listed, please check back regularly for the latest updates.

Want to Sponsor an Upcoming Acadmey?

Put your brand in front of marketers who are ready to network and learn.

2023 Grant Winner

David Huang, Harvest for the Hungry

Past winners include:

8 Million Stories, Achilles International - Houston, ACU, Aid to Victims of Domestic Abuse, Arms Wide, Autism Speaks, Bayou Land Conservancy, Bering Support Network, Bo's Place, Bridge Year, Child Builders, Christ Clinic, Cocker Spaniel of East Texas, Compudopt, Cy Hope, Dionysus Theatre, Epiphany Community Health Outreach Services, Executive Search Corps of Houston, Freedom Church Alliance, Friends for Life, Friends of Texas Wildlife, Galveston CofC Hurricane Ike Fund, Girls On The Run Greater Houston (GOTRGH), Gods Garage, Gods Garden, Halo House, Harvest for the Hungry, Houston Communications Alliance, Junior Achievement, Justice for Children, K9s4COPS, Kids Meals - Houston, Living Forward Alliance, Math for At-Risk Houston Teens, MD Anderson Cancer Center, NextOp, Inc, O'Connell College Preparatory School, Open Gate, Operations Pets Alive, Plant it Forward Farms, Playworks, Precint2gether, Pup Squad Animal Rescue, Rebuilding Houston Together, Redeemed Ministries, San Jose Clinic, SEARCH Homeless Services, Second Servings of Houston, Summer House, The Arc of Greater Houston, The Friendship Center, The Rose, The Women's Resource of Greater Houston, U.S. Vets Texas, Weimaraner Rescue, and Young Harmonies of Houston.

Our Sponsors

Platinum Partners

HP Logo

Bronze Partners

BrandExtract logo
Brookwoods Group logo
Creative Consumer Research logo
Unlock logo
Adobe logo

Annual In-Kind Partners

Bayside logo
Bullpen Marketing logo
CVent logo
Gonzo 247 logo
Nathan Lindstrom Photography logo