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AMA Houston Awarded Gold Chapter of the Year

Each year, the American Marketing Association recognizes outstanding achievements of its chapters with the Chapter Excellence Awards. AMA Houston chapter is honored to announce that...

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Stage Stores Shares Customer Insight During AMA Luncheon

Join AMA Houston for our November Luncheon, November 8, 2017, when Karen Contos with PROS will present key insights about the rapidly evolving B2B buying...

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One Big Problem Everyone (Especially Marketers) Faces

There are seven big problems every marketer will face, and one problem everyone—no matter what your industry—will face, says Professor Bernard Jaworski, the Peter F...

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OpenStax Blows the Dust Off Textbook Industry

Of all the daunting social issues for a young non-profit to tackle, educational access is as tough as they come. Students want to go to...

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Marketing Background Not Required to Be a Great AMA Mentor

The extended deadline for the 2017-2018 AMA Houston Mentorship Program is October 9, so there’s no time to doubt whether you have what it takes...

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Last Chance to Complete Your Entry for Marketer of the Year

Deadline to submit your entry is Friday, September 29, at 11:59 p.m. If you haven’t completed your entry for Marketer of the Year (MOTY), AMA Houston...

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Shine Light on Uncertainty with Data

"We fear change," said Chris Ferris, VP of Marketing at BubbleUp at the AMA Houston June Academy. At Texas Children's Hospital, Ferris successfully proved the...

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Volunteer Spotlight: Halie Dittemore

AMA Houston is called the marketing connection for a reason. Throughout the year, we bring together marketers from across the city, state and country to...

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Use AMA Houston to Gain the Experience You Need

"You seem like a great candidate, but don’t quite have the experience we’re looking for.” Sound familiar? Have you been a part of the cycle where...

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AMA Houston June Luncheon

Starting with her tenure at Houston First Corporation over 14 years ago, CMO Holly Clapham-Rosenow shared with attendees of the AMA Houston June Luncheon how...

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Omni-Channel Marketing Workshop: Tips, Trends, Insight, How-To

Within the past decade, omni-channel marketing has grown. The digital era alone has multiplied to include mobile, email, video, organic search, social media, display advertising...

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Nicole Elliott: The Marketing Swiss Army Knife

AMA Houston is lucky to have exceptional talent around every corner of our organization. These days, to be an efficient marketing professional you need to...

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Pitching Digital Marketing Efforts (that get the boss to say, "yes"!)

In today's digital era, there's a fascination with leveraging new marketing concepts, digital technologies and tactics to reach your audience. Customers are communicating in a...

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Becoming a Finalist: Crystalizing Creativity, Innovation and Successful Results

Entries have been judged. The finalists have been announced. Now, 336 finalists representing more than 120 Houston companies await the arrival of the 2017 American...

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StandOut Like You Mean It in Today's Dynamic, Hyper-Connected Global Marketplace

Get ready to tackle the question of how to compete in dynamic, global markets with "Everything I Needed to Know about Marketing, I Learned from...

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Your Social Media Update

Social media is ever-evolving, and significant changes often come without much warning. If you don’t log in on a regular basis or are not active...

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AMA Houston April Academy

Today, marketers have no shortage of options for engaging and strengthening relationships with their audiences online. Almost every quarter, a new social media platform comes...

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AMA: 5 Ways to Score on Super Bowl Sunday with Social Media

It’s not too late to place your stakes in the 2017 Super Bowl! It’s easy for big brands with big money to make a hit...

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Top Reasons to Become an AMA Houston Volunteer Member

If you have taken advantage of the many luncheons, happy hours or professional development events hosted by AMA Houston, then it’s safe to say you...

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Network Your Way Into Your Next Opportunity

The AMA Houston monthly luncheons are a valuable support for marketers seeking the latest information and networking opportunities. The members-only job search roundtable, hosted before...

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AMA Houston March Luncheon

"There are great ways to work with partners that benefit both sides," said Christian Brown, director of marketing and public relations at the Houston Ballet...

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