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Getting the Mark is Better Marketing
Imagine you create a marketing/branding package for a client. Your client purchases inventory and marketing materials with the new logo you designed, only to receive...
Read moreHouston Livestock Show & Rodeo Panel: Marketing the Rodeo
For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally...
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guest post by Rinki Mukherjee It’s been more than 10 years since I graduated from the Art Institute of Houston, aspiring to be a professional graphic...
Read moreMathew Sweezey Reveals the 5 Key Traits for High Performing Organizations
“Experiences have now become the future of what we are selling. A marketer’s job is to be the owner and sustainer of that experience.” said...
Read moreHow to Win a 2018 Crystal Award
On February 8, AMA Houston will host a special event to help marketing teams prepare for Crystal Awards judging. Our panelist of past winners from...
Read moreShine Light on Uncertainty with Data
"We fear change," said Chris Ferris, VP of Marketing at BubbleUp at the AMA Houston June Academy. At Texas Children's Hospital, Ferris successfully proved the...
Read moreVolunteer Spotlight: Halie Dittemore
AMA Houston is called the marketing connection for a reason. Throughout the year, we bring together marketers from across the city, state and country to...
Read moreUse AMA Houston to Gain the Experience You Need
"You seem like a great candidate, but don’t quite have the experience we’re looking for.” Sound familiar? Have you been a part of the cycle where...
Read moreAMA Houston June Luncheon
Starting with her tenure at Houston First Corporation over 14 years ago, CMO Holly Clapham-Rosenow shared with attendees of the AMA Houston June Luncheon how...
Read moreYour Social Media Update
Social media is ever-evolving, and significant changes often come without much warning. If you don’t log in on a regular basis or are not active...
Read moreAMA Houston April Academy
Today, marketers have no shortage of options for engaging and strengthening relationships with their audiences online. Almost every quarter, a new social media platform comes...
Read moreAMA: 5 Ways to Score on Super Bowl Sunday with Social Media
It’s not too late to place your stakes in the 2017 Super Bowl! It’s easy for big brands with big money to make a hit...
Read moreMeet the 2018 Crystal Awards Finalists
Congratulations to the 2018 Crystal Awards Finalists! There are plenty of reasons to enter your work for a Crystal Award each year, and reveling in...
Read moreTop Reasons to Enter Your Work for a Crystal Award 🏆
Submit your work by March 9! Enter your work. Knowing you're awesome isn't always enough, you need an award every once in a while. As marketers, we are...
Read moreGet the Most Out of AMA Houston (as told by a student)
Guest post by Camille Corales, Graduating Senior at The University of Houston It’s not every day that students will throw themselves out of their comfort zone...
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If you have taken advantage of the many luncheons, happy hours or professional development events hosted by AMA Houston, then it’s safe to say you...
Read moreNetwork Your Way Into Your Next Opportunity
The AMA Houston monthly luncheons are a valuable support for marketers seeking the latest information and networking opportunities. The members-only job search roundtable, hosted before...
Read moreAMA Houston March Luncheon
"There are great ways to work with partners that benefit both sides," said Christian Brown, director of marketing and public relations at the Houston Ballet...
Read moreIt's a New Year for AMA Houston
Dear AMA Community, In case you didn’t know, July 1 kicks off a new year for AMA Houston, and this year, I am honored, humbled, and...
Read moreCrystal Awards Judge: Donna Erbs
The 2018 Crystal Awards Show is a little over a week away and we can't wait to see you there! This month, you met our...
Read moreCrystal Awards Judge: Marc Boudria
The 2018 Crystal Awards Show is less than a month away. Last week, you met our finalists for the 2018 Crystal Awards along with category...
Read moreMeet Your 2018 Crystal Awards Judges!
The 2018 Crystal Awards is less than a month away, and now that you've met our finalists it's time to meet the judges who will...
Read morePersonal Branding: Friend or Foe?
Guest Post By: Allison D. Jurgens, Managing Director - 25|25 Marketing, LLC Check out any of your social media platforms today and you’ll find at least...
Read moreTop Houston Agency Says Sponsorship Key to Brand Awareness
We've all questioned whether sponsoring an event is a good use of time and resources. The measured feedback may not be as straightforward as the...
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