Getting the Mark is Better Marketing

August 17, 2018 in Strategy

Imagine you create a marketing/branding package for a client. Your client purchases inventory and marketing materials with the new logo you designed, only to receive...

Houston Livestock Show & Rodeo Panel: Marketing the Rodeo

August 6, 2018 in Strategy

For more than 90 years, the Houston Livestock Show and Rodeo has promoted and delivered a high-energy, dynamic, multi-faceted, multi-week event to build a nationally...

10 Things I Wish I Knew as a Fresh-Out-of-College Graphic Designer

June 6, 2018 in Strategy

guest post by Rinki Mukherjee It’s been more than 10 years since I graduated from the Art Institute of Houston, aspiring to be a professional graphic...

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Mathew Sweezey Reveals the 5 Key Traits for High Performing Organizations

November 5, 2018 in Engagement

“Experiences have now become the future of what we are selling. A marketer’s job is to be the owner and sustainer of that experience.” said...

How to Win a 2018 Crystal Award

January 28, 2018 in Engagement

On February 8, AMA Houston will host a special event to help marketing teams prepare for Crystal Awards judging. Our panelist of past winners from...

Shine Light on Uncertainty with Data

July 1, 2017 in Engagement

"We fear change," said Chris Ferris, VP of Marketing at BubbleUp at the AMA Houston June Academy. At Texas Children's Hospital, Ferris successfully proved the...

Volunteer Spotlight: Halie Dittemore

July 21, 2017 in Engagement

AMA Houston is called the marketing connection for a reason. Throughout the year, we bring together marketers from across the city, state and country to...

Use AMA Houston to Gain the Experience You Need

July 6, 2017 in Engagement

"You seem like a great candidate, but don’t quite have the experience we’re looking for.” Sound familiar? Have you been a part of the cycle where...

AMA Houston June Luncheon

June 30, 2017 in Engagement

Starting with her tenure at Houston First Corporation over 14 years ago, CMO Holly Clapham-Rosenow shared with attendees of the AMA Houston June Luncheon how...

Your Social Media Update

July 13, 2017 in Social Media

Social media is ever-evolving, and significant changes often come without much warning. If you don’t log in on a regular basis or are not active...

AMA Houston April Academy

April 19, 2017 in Social Media

Today, marketers have no shortage of options for engaging and strengthening relationships with their audiences online. Almost every quarter, a new social media platform comes...

AMA: 5 Ways to Score on Super Bowl Sunday with Social Media

February 4, 2017 in Social Media

It’s not too late to place your stakes in the 2017 Super Bowl! It’s easy for big brands with big money to make a hit...

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Meet the 2018 Crystal Awards Finalists

April 15, 2018 in Networking

Congratulations to the 2018 Crystal Awards Finalists! There are plenty of reasons to enter your work for a Crystal Award each year, and reveling in...

Top Reasons to Enter Your Work for a Crystal Award 🏆

March 6, 2018 in Networking

Submit your work by March 9! Enter your work. Knowing you're awesome isn't always enough, you need an award every once in a while. As marketers, we are...

Get the Most Out of AMA Houston (as told by a student)

February 17, 2018 in Networking

Guest post by Camille Corales, Graduating Senior at The University of Houston It’s not every day that students will throw themselves out of their comfort zone...

Top Reasons to Become an AMA Houston Volunteer Member

May 4, 2017 in Networking

If you have taken advantage of the many luncheons, happy hours or professional development events hosted by AMA Houston, then it’s safe to say you...

Network Your Way Into Your Next Opportunity

April 11, 2017 in Networking

The AMA Houston monthly luncheons are a valuable support for marketers seeking the latest information and networking opportunities. The members-only job search roundtable, hosted before...

AMA Houston March Luncheon

March 22, 2017 in Networking

"There are great ways to work with partners that benefit both sides," said Christian Brown, director of marketing and public relations at the Houston Ballet...

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It's a New Year for AMA Houston

July 2, 2018 in Blog

Dear AMA Community, In case you didn’t know, July 1 kicks off a new year for AMA Houston, and this year, I am honored, humbled, and...

Crystal Awards Judge: Donna Erbs

April 25, 2018 in Blog

The 2018 Crystal Awards Show is a little over a week away and we can't wait to see you there! This month, you met our...

Crystal Awards Judge: Marc Boudria

April 22, 2018 in Blog

The 2018 Crystal Awards Show is less than a month away. Last week, you met our finalists for the 2018 Crystal Awards along with category...

Meet Your 2018 Crystal Awards Judges!

April 15, 2018 in Blog

The 2018 Crystal Awards is less than a month away, and now that you've met our finalists it's time to meet the judges who will...

Personal Branding: Friend or Foe?

April 15, 2018 in Blog

Guest Post By: Allison D. Jurgens, Managing Director - 25|25 Marketing, LLC Check out any of your social media platforms today and you’ll find at least...