AMA Houston, Houston’s leading marketing professional organization, announced the 206 finalists for the 40th Annual Crystal Awards. Houston’s only results-driven marketing awards program received entries from 107 companies across 12 main categories and 70+ subcategories spanning marketing, communications, advertising, design and public relations.
40 Years of Elevation
The 2026 Crystal Awards celebrated four decades of excellence under the theme “40 Years of Elevation,” honoring the campaigns, ideas, and partnerships that have driven lasting business ROI and meaningful community impact throughout Houston’s evolving marketing landscape. In recognition of the 40th anniversary milestone, AMA Houston is a marketing game changer.
- Traci Pelter, Market President & Publisher, Houston Business Journal
- Chris Canetti, President, Houston 2026 World Cup Host Committee
- Lisa Gagnon, Chief Marketing Officer, Houston Livestock Show and Rodeo
- Alex & Cathy Lopez-Negrete, Lopez Negrete Communications
- Mary Benton, Chief of Communications / Senior Advisor, City of Houston
A Results-Driven Judging Process
Crystal Award entries are judged exclusively on results by industry peers. Submissions are scored on strategy, execution and measurable business outcomes, with measurable results carrying double weight. This rigorous, results-first approach sets the Crystal Awards apart as Houston’s most credible marketing recognition program.
“For 40 years, the Crystal Awards have celebrated the bold ideas, innovative strategies and measurable results that define Houston’s marketing community,” said Henry Adaso, President of AMA Houston. “This year’s theme, ‘Marketing through the Eras,’ reflects not only our history but the remarkable evolution of our industry. We are proud to honor the 206 finalists and our distinguished honorees who exemplify the best of Houston marketing.”
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40th Annual Crystal Awards Gala
The winners were announced at the 40th Annual Crystal Awards Gala on May 21, 2026, at the Royal Sonesta Houston – Galleria.
Emceeing the evening was Houston-born comedian Chinedu Ogu, known for his growing national presence and energetic performances. Featured on Hulu, CBS, FOX and CNN, Chinedu has become a staple of Houston’s entertainment scene, working closely with UH Athletics and the Houston Texans, and was honored with a city proclamation by the late Houston Mayor Sylvester Turner for his cultural and community impact.
The gala featured a reception, awards ceremony, fine dining and entertainment celebrating four decades of marketing excellence.
View the 2026 Crystal Awards Winners
Explore the complete list of 2026 Crystal Awards winners at https://crystalawards.awardstage.com/#!/winners. To learn more about the Crystal Awards program or the 2026 gala, visit www.crystalawards.org.