ABS Wavesight is the new ABS Affiliate maritime software as a service (SaaS) company dedicated to helping ship owners and operators streamline compliance while maintaining competitive, more efficient, and sustainable operations. Our mission is to develop world-class software products that improve vessel performance for the health of our seas, environment, and self. The ABS Wavesight portfolio is comprised of best-in-class proprietary technology and third-party integrations that offer unparalleled insight into every aspect of a fleet’s operations. Backed by ABS’s 160-year legacy of maritime innovation and experience, our products are collectively installed on more than 5,000 vessels across the global fleet.
ABS Wavesight proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers additional support in personal wellness, including work-life services. ABS Wavesight also offers a 401K plan with a generous company match, subject to plan requirements.
We are currently seeking to hire a Director of Marketing. In this role, you will lead the charge in forging a robust marketing strategy that builds a strong sales pipeline and optimizes the sales process for speed and efficiency. You will develop and implement marketing and communication strategic plans and initiatives in support of the business development objectives of the division. You will also develop media and industry awareness of the capabilities and services of ABS. The selected candidate will be a leader who can think strategically about market positioning and product differentiation while diving deep into data-driven marketing tactics to accelerate customer acquisition and retention.
RESPONSIBILITIES:
- Assist the CEO / COO in the implementation of corporate strategic marketing and communications plans in the division
- Develop marketing strategies that align with business objectives and leverage market insights for competitive advantage
- Strengthen the company’s brand presence to support ABS Wavesight as a whole
- Ensure brand messaging resonates with target audiences and clearly communicates unique value propositions
- Develop and track division marketing and communications budgets to carry out the objectives of the business plan
- Allocate and manage the marketing budget with a focus on maximizing impact on pipeline growth and sales velocity
- Ensure investments are made in high-return initiatives
- Leverage cutting-edge digital marketing techniques, including SEO/SEM, PPC, email marketing, and social media, to attract and engage B2B audiences
- Oversee the creation of compelling content that supports the buyer’s journey and fosters brand loyalty
- Implement targeted marketing campaigns designed to attract new customers and retain existing ones
- Utilize a blend of digital and content marketing strategies to increase engagement and loyalty
- Utilize CRM and marketing analytics tools to track performance metrics related to pipeline growth and sales velocity
- Adjust marketing strategies based on insights and trends to optimize ROI
- Maintain close relationships with the media and event and conference organizers to ensure ABS is presented to its clients and to the public in the most positive manner
- Develop and maintain close relationships with influential industry organizations and institutions to position and create opportunity for ABS Wavesight
- Stay actively informed concerning significant business and technical activities within the organization
- Stay actively informed concerning competitor marketing and communications initiatives
- Ensure the division marketing and communications function is organized, staffed, and operated to carry out the approved business and marketing plan
REQUIREMENTS:
- Bachelor’s degree
- Minimum of ten (10) years marketing-related experience, including five (5) years of experience as a Marketing Manager
- Strong interpersonal and team skills
- Deep understanding of B2B marketing strategies, digital marketing, and CRM tools
- Exceptional analytical skills with a data-driven approach to decision making
- Demonstrated experience in marketing leadership
- Able to assume a high level of individual responsibility
- Professional creativity and flexibility are essential
- Extensive knowledge of one or more of the marine, offshore, engineering, software or quality sectors, is strongly preferred
- Familiar with the ABS Health, Safety, Quality & Environmental Management System (applicable to internal candidates only)
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.
ABS Wavesight is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.