Houston Methodist is one of the nation’s leading health systems and academic medical centers. Houston Methodist consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston area. Houston Methodist also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, Houston Methodist employs more than 27,000 employees and is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide high quality patient care.
We are currently seeking to hire a Marketing Program Manager. In this role, you will be responsible for driving preference and volume/impact for assigned programs, service lines, and/or sponsorships. In addition, you will be accountable for performance against strategy/goals for the assigned area. In this client-facing function, you will independently manage relationships with hospital leadership (administrators and chairs) and lead the development, implementation and measurement and optimization of marketing/sponsorship plans. The selected candidate will work with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.
RESPONSIBILITIES:
- Maintain positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization
- Independently drive creative solutions with hospital leaders, physicians, and other stakeholders
- Lead communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals
- Independently lead development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations, and events
- Develop and manage recurring performance reports
- Serve as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects
- Manage relationships with vendors for campaigns, events as assigned
- Develop budgets, scopes of work, ensuring expectations align with department needs
- Lead web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience
- Lead conversations as the business expert with writers and designers
- Drive evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors
- Develop key insights and initiatives for continuous improvement annually
- Contribute to development of effective business cases
- Present to marketing leadership, clients, and stakeholders in order to influence and facilitate strategic change
- Develop, present, and gain approval of marketing plans and budgets from marketing management
- Independently measure campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels
- Submit invoices on time, tracks and adheres to budgets for assigned projects
- Manage budget reconciliation in partnership with manager as assigned
- Independently optimize strategy and initiatives to grow consumer preference and volume
- Proactively problem solve when challenges present themselves
- Lead conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives
REQUIREMENTS:
- Bachelor’s Degree in Business, Marketing, Communications, or related field
- Seven years of experience related to marketing and communications
- Demonstrate the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
- Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially regarding activities impacting patient or employee safety or security
- Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
- Ability to lead meetings, conversations and present with authority.
- Able to work under pressure and balance many competing priorities in an organized manner
- Proficient in spreadsheet, word-processing, and presentation software
- Good judgment and decision-making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues
- Ability to manage own professional development including receiving, seeking out and acting on performance feedback
- Demonstrative initiative in managing projects and communication with stakeholders
- Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others
Houston Methodist is an Equal Opportunity Employer. Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.