Do you go to sleep thinking about conversions, dream about workflows, and wake up with thoughts of how to deliver rockstar-quality marketing? If any of these things happen to you, then today is your lucky day! One Foot Over is currently seeking to hire a talented and results-oriented Marketing Specialist. From strategy to deployment, you will be responsible for managing digital programs and projects including inbound marketing, website lead capture, marketing automation, paid media, sales enablement, conversion rate optimization, SEO, and organic and paid social media.
RESPONSIBILITIES:
- Assist in the design and implementation of digital marketing plans
- Take ownership of KPIs and metrics that help indicate the effectiveness and direction of marketing campaigns, web content, SEO, social media, and PPC
- Create workflows, and email campaigns, build custom forms and landing pages using marketing automation tools like HubSpot, Marketo, Pardot, etc.
- Build, manage, and optimize paid digital campaigns within Google Ads, Facebook, LinkedIn, and other media platforms
- Review client work with an extreme level of detail and discernment to ensure we only deliver top-notch, bulletproof work for our clients
- Coordinate the creation of digital content (e.g., website, blogs, ads, white papers)
- Promote and develop best practices for digital marketing, identifying new opportunities and trends for clients and One Foot Over
- Time tracking of all work via our project management systems
REQUIREMENTS:
- 3-5 years of experience implementing multi-channel digital marketing, demand generation, and/or content marketing campaigns
- Hands-on experience with marketing automation programs such as HubSpot, Eloqua, Marketo, etc. is required
- Experience with SEO, SEM, PPC, and remarketing
- Google Ads certification is strongly preferred
- Google Analytics certification is strongly preferred
- Google Tag Manager experience is preferred
- Believe that good enough is never good enough
- Stive for continuous improvement
- Hunger for knowledge
- Passionate about marketing
- Always stay on top of the latest and greatest things
- Able to solve problems using available resources (brain, Google, your team)
- Always share and open to ideas, information, and feedback
- Sense of humor