Tadano is dedicated to providing outstanding, innovative cranes that serve a variety of lifting needs for customers worldwide.
Our corporate slogan of “Lifting your dreams” refers not only to the goals and aspirations held dear by individuals, society, and our company, but also to the ambition we each hold that turns dreams into reality. At Tadano, we firmly believe that high-quality lifting equipment contributes to a better society and boosts prosperity for our customers. While doing so, we work to maximize our corporate value while meeting the expectations of every stakeholder. Simply stated, we continuously pursue further excellence for the world and the future.
We are currently seeking to hire a Marketing Specialist. In this role, you will support the local marketing team in executing the annual marketing plan and budget, including the alignment of local marketing actions with global marketing and broader Tadano objectives.
RESPONSIBILITIES:
- Support the marketing team in developing, executing, and maintaining the organizations online and offline marketing campaigns, reflecting our marketing and brand strategy
- Support social media activities and online ad strategy
- User Management for Tadano’s digital tools
- Create content and assess the needs of various channels (to coordinate and execute the best possible formats for each)
- Support marketing related salesforce and marketing automation activities and tools
- Create marketing content and execution
- Plan, manage and support meetings, events, conferences, and tradeshows
- Manage the Tadano PanAm FanShop and merchandise needs
- Execute daily administrative tasks to ensure functionality and preparation of departments activities
- Collaborate with the global marketing team to support global activities
- Work alongside the sales teams to ensure growth, market and customer satisfaction targets are achieved
- Perform additional related duties if assigned
REQUIREMENTS:
- Bachelor’s degree in marketing, communications, or business-related field
- At least five years of related experience, preferably with a focus on digital marketing and content creation
- Strong knowledge of digital marketing and social media standards and best practices, as well as recent trends
- Experience with common CMS, DAM, marketing automation, CRM systems
- Excellent verbal and written communication skills, with the ability to tell stories
- Proven ability to manage multiple projects under tight deadlines
- Able to organize and execute multiple projects efficiently with strong attention to detail
- Proficient with Microsoft Office Suite or related software
- Creative thinker with a developed understanding of the need to tailor messaging to diverse audiences
- Aptitude for content creation, and the ability to decide the needs of various channels and to coordinate and execute the best possible formats for each
- Excellent verbal and written communication skills
- Ability to work effectively with cross-functional teams
- Excellent interpersonal, negotiation, and conflict resolution skills
- Strong analytical and problem-solving skills
- Excellent organizational skills and attention to detail
- Ability to prioritize tasks and to delegate them when appropriate
- Excellent time management skills with a proven ability to meet deadlines
- Able to act with integrity, professionalism, and confidentiality
- Thorough knowledge of payroll-related laws and regulations
- Able to work a flexible schedule and travel
Tadano Pan America provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.